Download video transcript.

Whether you’re writing content for a webpage, emails, or social media, it’s important that the content you're creating is accessible for people with all four types of disabilities: visual, hearing, motor, and cognitive. In this video, Melissa Wankiewicz, Marketing Manager, shares the top three things content publishers need to know about accessibility.

They include:

  • Structure: Page structure — particularly the use of headings — is an important consideration for anyone who has vision impairments or uses a screen reader to access the web. Make sure you're using the proper heading tags!
  • Readability: ​Making content easy to read and follow is important for readers with cognitive disabilities, but it also makes your content easier to scan and read for other users as well. This includes writing in short sentences, avoiding jargon, and using lists to break down information.
  • Link text: Using descriptive link text make it clear to users with screen readers or visual impairments which link is which and where each one leads. When linking to other webpages, don’t use “click here” as the link text. Instead, describe where people will land when they click through.

To learn more about the role content publishers play in creating an accessible digital presence, download our guide to web accessibility in Canada!