Download video transcript.

As marketers, we have access to more data than ever before. So how can you sort through it all to find the most important metrics for your business?

In this video, Sarah Hendriks, Partner Account Manager - Team Lead at Siteimprove, shares how to uncover the metrics you must be tracking in order to gauge the success of your website. 

Tune in to learn about the ABCs of analytics: acquisition, behaviour, and conversion, and understand how and why you need to optimize your website for each. 

For more tips on how to tie analytics to your business goals, watch our on-demand webinar, How to apply actionable analytics across your digital user journeys