Your web governance strategy needs to have a solid structure and balanced combination of essential components in order to properly manage and maintain your organization’s online presence. This post outlines these different components.
Resources comprise all of the tools, software, and hardware that your web team uses to create, publish, and monitor your web content. This includes things like your CMS, publishing tools, and web governance tools.
If your web governance strategy were a house, think of your resources as the physical tools you would use to build and maintain it, like hammers, screwdrivers, and paintbrushes.
Your web team; the ones who do the heavy lifting when it comes to creating content, fixing potential errors, and ensuring a consistent user experience.
The roles and responsibilities for your web team should be clearly defined in order to prioritize projects, avoid miscommunication over who is responsible for addressing certain tasks, and spread the workload evenly among the team.
If your web governance strategy were a house, think of your people as the ones building the frame, installing the wires, and putting on the fresh coat of paint.
How you do what you do. Your process defines how and why content is created, where it gets published, and who is responsible for monitoring its performance. This should include your social media, SEO, and analytics practices, as all of these pieces will help you identify the content that resonates with your audience.
Knowing what works and what doesn’t will allow you to tailor future content around your audience’s needs, and update older content to be more relevant.
If your web governance strategy were a house, think of your process as the workflow that dictates which pieces of the house get built first (foundation, frame, wiring, walls, fixtures, etc)
Policies and Standards
We have previously written about policies and standards in web governance, but they’re essentially the guidelines which detail your organization’s online goals and how you plan to achieve them.
These should be broad, high-level ideas that are shared by the entire organization, but with a twist that applies to the digital ecosystem.
If your web governance strategy were a house, think of your policies and standards as the blueprint. It should act as a point of reference for your team to work from in order to reach your goals.