This article was reprinted with permission from Shane Diffily, Web Governance consultant and author of The Website Manager's Handbook.
Web governance is the discipline that describes how to manage a website in a controlled and orderly way. Until quite recently few online professionals were much interested in governance. There were too many other problems that needed fixing first, like poor design and content. But not anymore.
A new generation of executives for whom the web is neither cool nor cryptic are lifting the lid on operations and discovering teams that are badly structured and under-resourced.
To set things right they need a practical framework upon which to build a revised system of web governance.
In this article we'll explore a new model that explains in clear language how governance works and a first step towards changing it for the better.
A new system of Web Governance
At its most basic web governance can be defined in terms of just 3 components:
- Governance Activities: These describe everything you must do to manage a website effectively.
- Governance Resources: These describe everything you must have to support the above activities.
- Website Scale: This concept determines how to configure the above Activities & Resources into a workable system of Governance.
How website scale can be used to plan Web Governance
The power of this definition is that it is applicable to any online venture, no matter what it is about or how big (or small) it is. The only difference is that the granularity and sophistication by which the Activities and Resources are carried out varies as a factor of 'Scale'.
Website Scale is a means of describing a site in terms of its Size, Engagement and Technical Complexity.