Web Accessibility

If you struggle to understand the differences between the European Accessibility Act (EAA), the Americans with Disabilities Act (ADA), and the Accessible Canada Act (ACA) and how each of them relates ...

Web Accessibility

The clock is ticking. The next big deadline of the European Accessibility Act (EAA) is fast approaching, and if your accessibility ducks aren’t lined up by June 28th, 2025, you’re at risk of legal act...

Content Governance

An employee of Fischer Advanced Composite Components AG (FACC) thought he was following orders when he sent $47 million to a special account. An email from the CEO gave him clear instructions to fund ...

Content Governance

Every marketing team has experienced the heart-stopping moment when you realize an email campaign contains a mistake, after it's already landed in thousands of inboxes. Unlike website content, you can...

Content Governance

Your marketing database holds customer data from five different countries. Each has its own data protection laws. Each requires different retention periods. Each carries steep penalties for violations...

Web Accessibility

If your government website has error messages, your concerns should be twofold: user frustration and violation of civil rights. The Department of Justice's recent ADA Title II guidance sets clear stan...

Content Governance

Your email content is polished and ready. After three rounds of revisions (and a thorough email marketing audit from the creative team) you're about to send it to your email list of 50,000 subscribers...

Content Governance

Your website's visual elements tell customers who you are before they read a single word. But what happens when your brand colors shift between pages, your logo appears in different sizes, and your ty...

Content Governance

Your marketing team publishes hundreds of pieces of content across dozens of channels. But does every piece sound like it came from the same company? Without a clear brand voice, the answer is likely ...

Search Engine Optimization

If you make your website more accessible to people with disabilities, Google will reward you with 12 percent more traffic. Seriously. A combined study by Semrush, AccessibilityChecker.org, and BuiltWi...

Content Governance

Brands transcend beyond mere logos and slogans to embody the essence of a company's identity and promise. That expansive notion of “brand” means companies can make an impression in a host of ways, but...

Content Governance

“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021.  Seriously. As the first in a series of tweets t...