Why Is It Necessary to Have a Google Analytics Alternative by Your Side?

Last updated: 2019-10-10 —

What drives the success of your website? Unless analytics is an integral part of your website, you will never be able to track the insights that contribute to your business success. It is time for data-driven decision making, and without analytics, it is impossible to determine the metrics of your site that reel in the traffic and sales. Analytics Alternative

For years, Google Analytics has been the go-to website analytics tool for thousands of website owners and webmasters. Google is not only the leading search engine, but it is an integral part of the web infrastructure. Google is not only tracking the movements of the search engine users, but it also provides invaluable analytics to the individuals and companies, who want to know about their site traffic quality and quantity.

Why are entrepreneurs looking for a Google Analytics alternative?

Google tracks endless volumes of data from the daily interactions between the websites and their users. Over the last months, an increasing number of digital marketing agencies, startups, and small to enterprise businesses have been looking for the best Google Analytics alternative that does not pose a threat to their company data or sensitive consumer info.

There might be several reasons you are right now looking for an alternative to Google Analytics.

  1. You want a second opinion

Like in the field of medicine, second opinions can be highly valuable in the world of digital marketing and website optimization. Using two web analytics tools can provide you with data redundancy and accuracy that will enable you to crosscheck the KPIs. 

  1. You need something more

Private website analytics tools might come with additional features and functionality. Siteimprove website analytics offers site search tracking, page view tracking, behavior maps, live analytics, and phone support.

What are suitable alternatives to Google Analytics?

The entrepreneurs do not have the time or resources to learn the operations of new and complicated software just to see how their visitors are reacting to a new layout. They need something that has a simple interface, with an intuitive design. The user interface of analytics platforms has never been as crucial for the corporate user as it is today! Siteimprove has reached out to hundreds of SMBs and startups with a simple yet powerful interface that enables the monitoring of the key metrics of a site.

One of the advantages of using the best Google Analytics alternative is the chance to define your website's critical KPIs, including dwell time, bounce rates, organic traffic rate, and sources of traffic. Not all sites have the same metrics and tracking the ones that matter to you the most is the only way to ensure that your business moves towards success. 

Here’s what you can do with Siteimprove by your side –

  1. Define the key metrics and KPIs that matter for your business (website).
  2. Demystify the ROI by relating website performance to company goals.
  • Monitor the key metrics in realtime as well as get reports on the early performance metrics of previous months.

What is an alternative to Google Analytics and why should you use it?

When you are trying to find ways to boost your sales and traffic, you need to identify the factors that drive your site success. Siteimprove comes with a score of website performance tracking options. It gives you the chance to take a detailed look at the valuable insights via secure reporting options. Using a personalizable analytics alternative to Google can help you verify if the website traffic is relevant, if the user interface resonates with the visitors, and if the strategies are in line with the enterprise's goals.

  • Identifying what works and what doesn’t

Website analytics solutions not only tell you how well your site is performing but also details which pages are performing better than the others. There are always certain pieces of content or specific pages that attract more attention than the rest. A customizable website analytics software can generate a guide for the creation of a path to conversion. It can help you identify the trouble-spots and determine where your individual visitors go after hitting those trouble-spots.

  • Setting up behavior maps and predicting buyer pathways

An excellent and updated web analytics platform should let you take a glimpse at your website from your visitors' perspectives. Look for behavior maps in your analytics tools to understand what your visitors like best about your site, what they search within your website, where they go, and why they leave. Tracking your user journeys is no longer impossible, and you should definitely give it a go-to unravel the most coveted destinations on your website. It should present you with visitor recordings and journey maps across the entire site. 

  • Running A/B tests and optimizing the user experience

There is no way to predict user behavior or their reactions to specific changes in the website layouts and functions without tracking realtime visitor interactions. Realtime analytics options from trusted analytics platforms can help you set up accurate buyer personas. One way to estimate the success or acceptance of changes to a website is by establishing an A/B test. Split testing compares two or more features (changes) to find out which one works better for the consumers visiting your website. Following realtime or live analytics is the only way to ensure that your team has complete control over the site's performance and user interactions.

It has become necessary for almost all websites to pay extra attention to their website analytics. Sudden rises and falls in traffic, unpredictable traffic sources, and shifts in ROI have compelled website owners and entrepreneurs to take a more in-depth look into their website's optimization techniques. What used to work one month ago is no longer sufficient. Without astute live tracking, user behavior maps, and comprehensive customer data, it is impossible to identify the factors that need changing for propelling a website towards success.

How can selecting an analytics alternative to Google Analytics help in site optimization?

Understanding the key metrics that drive website performance gives your team the power to change how users interact with your website and its content. You can create an entire user journey from the data you obtain from the behavior maps. Satisfied customers act as positive ranking signals for Google. Therefore, it is easy to understand why improving the user interface or streamlining the consumer journey can boost the ranking of a website.

  • Determine the efficiency of keyword strategy

Web analytics and SEO are closely related. To ace in optimization for the search engine giant, one must pay close attention to the analysis of their site's critical metrics like the bounce rate, dwell time, search engine traffic, and direct traffic percentage. In fact, with the right tools, you can also identify the keywords that work best for your site.

Delving into the details of keyword performance can tell you which keywords bring a higher volume of traffic for your site and which ones need changing. Adopting a state-of-the-art website analytics tool can help you update your existing keyword strategy to one that can attract higher volumes of relevant traffic. 

  • Improve your existing SEO strategy

The data insight you receive from website analysis is essential to modify any existing SEO (search engine optimization) strategy. Comparing the metrics of the current month to the previous months will give you a working idea of your site's performance and scopes of improvement. One of the telltale signs of reduced ROI and depreciating Google rank is a drastic fall in search engine traffic.

You can run an umpteen number of A/B tests with paid plans from reputable web analytics platforms like Siteimprove. It will let you find the SEO solution that works best for your site and enhances traffic. You can always understand whether your rehashed marketing effort is going to work or not. 

  • Shorten the conversion journey

Click path or user journey is just as crucial for your website SEO. Google stresses a lot on user experience and feedback. A site that makes the visitors happy has a higher chance of attaining higher ranks in the Search Engines. Following the click path carefully will tell you precisely how user-friendly your website is and why users leave your site if they do.

Following the user's journey through the funnel will tell you which kinks in the pathway you need to smoothen out. It can give you vital cues on how to shorten the path of conversion. The efficiency of navigation is inversely proportional to the time it takes for a first-time visitor to become a subscriber or buyer. The positive feedback loop will contribute to the ranking signal and work in favor of your site's SEO.

If you already have an existing analytics platform, here are a few questions you should ask yourself before renewing your paid plan.

Does my analytics platform quantify the results of my digital marketing and SEO strategy?

There was once a time when experts insisted that SEO strategies are not quantifiable. Thanks to advanced analytics options, it is now possible to determine the level of success of every SEO strategy by tracking the key performance indicators of the respective websites.

Every website has an internet marketing strategy. That is the norm of every online existence to date. It is the duty of a robust website analytics platform to determine how effective your digital marketing strategy is and how you can improve it with minimum expenses.

Analytics not only plays a significant role in determining the success of internet marketing and SEO, but it also gives a good idea about the paid campaigns that many online seller websites run. To assess the efficiency of your PPC campaign, you should always couple your digital marketing plan with analytics packages that can track the performance of your paid keywords and advertisements.