1959
year founded
CASE STUDY
Their journey from quick wins to digital experience champions
Qudos Bank, previously known as Qantas Credit Union, is a customer-owned Australian bank founded in 1959. Since its inception, the bank has grown to over 170 employees across seven branch locations.
170 +
employees across seven branch locations
500 +
active web pages
The problem
As a member of the heavily regulated financial services industry, Qudos Bank needed to ensure they were constantly maintaining their website to fulfill regulatory requirements, as well as providing customers with updated, accessible, and usable information.
The Qudos team wanted a solution that offered a user-friendly interface to improve efficiencies, plus informational resources to help the team continue developing their skills and knowledge.
With a corporate website spanning over 500 pages, manual quality assurance was time consuming and unwieldy. Customers or employees would often point out errors like spelling mistakes or broken links, which were then manually reported to the marketing team. In the time it took for that information to move from customer, to customer service, to marketing, an issue may have been on the website for several days or longer.
Our relationship with Siteimprove began in 2013, initially as a solution to monitor website uptime and downtime, spelling errors on the website, and broken links. Over the years, we have deepened our relationship with Siteimprove, finding the service to always offer a great fit with our needs at a fair price.
Olivia Franetic
Digital Marketing Specialist
The solve
Within the first few months of using Siteimprove, Qudos Bank eliminated all misspellings and broken links across the website from a centralized team. Then, to maintain compliance more easily, they set industry-specific rules and activated site monitoring, so they could be notified when the site was down and for how long.
The most precious resource Qudos Bank earned through using Siteimprove? Time. With all the information they needed in one place, the team saw big improvements in workflow productivity and they were able to allocate time to other areas of the website.
The Siteimprove platform identified and showed the team all errors in a single, centralized place, saving them time they would have spent locating those issues. This also gave the digital marketing team the chance to work more closely with the web developers, discussing and resolving technical issues raised by the platform that the marketing team would have otherwise been unaware of.
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