SEO

Convincing senior management that SEO is one of the most critical elements of a holistic digital marketing strategy that increases organic website traffic – and revenue – can be an uphill struggle.   ...

Web Accessibility

It probably comes as no surprise that color, branding, and visual elements can be quite challenging when it comes to website accessibility. It doesn’t mean it’s impossible to have a beautiful, colorfu...

Web Accessibility

On December 22, 2016, an EU-wide directive came into effect that standardized website accessibility in the public sector to ensure equal web access to information and services for everyone. This direc...

Digital Certainty

We’ve long discussed how customer expectations for a fluid, seamless customer journey continue to increase. Users expect content, messaging, and experiences that are relevant to their interests and...

Performance

It’s no secret that website speed is the new currency that determines whether your digital strategy will be successful. Google revealed back in 2018 that they use your website’s speed on mobile as a s...

Digital Certainty

A recent report by Siteimprove and IDG found that 64% of businesses say creating well targeted, relevant content is their biggest optimization challenge.    While businesses are struggling to create ...

Web Governance

If you work with or in some part of the US federal government, you’ve probably heard of 21st Century IDEA. But as with any law, there are a lot of questions about what it means, who it applies to, and...

Data Privacy

How we view data and our data privacy has dramatically evolved in the last few years. The EU’s GDPR gives us unprecedented rights over our personal data and the type of data companies can collect and ...

Data Privacy

A recent report conducted by Siteimprove and IDG found that one quarter of respondents cannot confirm that their websites are GDPR compliant, more than a year after the regulation came into effect. Wh...

Web Analytics

What is data-driven marketing? Data-driven marketing is the act of aggregating all your available data, interpreting it, and applying it to your marketing campaigns to capture customers and grow your ...