Content Experience

If you haven’t noticed, online audiences don’t waste any time deciding whether your content is relevant to them or not. One study found that people visiting a web page only stay on the page for an ave...

SEO

The trials of 2020 and 2021 were eye-opening for digital marketers in higher education. The pandemic not only increased reliance on digital channels and made online education essential, it made a gene...

Quality Assurance

Digital teams are struggling with rising expectations for quality and amount of content that needs to be produced to provide a great customer experience and drive bottom-line growth. Here’s why. Conte...

SEO

As a charity operating in Australia, you might not consider SEO a priority channel. After all, your best marketing likely happens in person at fundraisers and other events, on social media, or via tar...

SEO

There is no such thing as a standard healthcare consumer. From retail care to considered care, every segment is unique and reaching your audience effectively requires precise digital strategies. But h...

Web Governance

Your website is what you make it, but today’s successful websites deliver on rising customer expectations. Failing to meet these demands puts achieving your goals at risk. So how do you optimize your ...

SEO

While some businesses continue to completely outsource their search engine optimization (SEO) strategy to agencies, more than half (54%) of marketers now manage their search efforts wholly in-house.Bu...

SEO

Download video transcript. What's in store for SEO in 2021 and beyond? In this video, hear from Brendan Pigott, Director of Sales at Siteimprove Canada. He shares his thoughts on the top trends a...

SEO

In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Googl...

SEO

Convincing senior management that SEO is one of the most critical elements of a holistic digital marketing strategy that increases organic website traffic – and revenue – can be an uphill struggle.   ...