Accessibility

The purpose of the EAA When it comes to your website, digital accessibility is a must-have: Not only is it mandated from a legal perspective, but it’s the right thing to do if you want your business ...

Web Accessibility

Digital marketing teams are often measured on traffic, conversions, lead generation, open-rates, click-through rates, and engagement. They aren’t often measured on whether or not their activities are ...

Accessibility

By now, you're likely acquainted with the European Accessibility Act (EAA), which was first adopted in 2019. Organizations throughout Europe have worked diligently to adopt its provisions.    An im...

Web Accessibility

Introduction to WCAG The World Wide Web Consortium (W3C) is the principal international standards organization for the World Wide Web. Renowned for its commitment to ensuring the long-term growth of ...

Content Strategy

Let's face it - marketing isn't getting any easier. Going into next year, marketing leaders face a clear challenge: driving business results in an increasingly complex digital landscape. But the most ...

Website Redesign

Website relaunches are a huge undertaking, and recently we were faced with pulling off one in just two months as part as our rebrand. In addition to completely new graphics and page designs, we needed...

As both MarketMuse’s Chief Strategy Officer and one of its co-founders, I’m happy to share how excited my team is to join Siteimprove. It’s been a long and fulfilling journey for those of us at Market...

martech

I’m thrilled to share with our customers, partners, and results-driven marketers everywhere that we have acquired an AI-powered strategy platform: MarketMuse! This acquisition is a landmark moment in ...

Website Redesign

If you work in marketing, little is as exciting (or daunting) as a rebrand. Having just gone through one at Siteimprove, I can tell you that changing your business’s look and updating your messaging (...

Performance

When it comes to online banking, Australia is a trailblazer. According to the Australian Banking Association, as of 2022, 98.9 percent of banking transactions in the Land Down Under are made online or...