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Brand Consistency
How to measure brand consistency: key metrics and toolsFans were outraged when Paramount released their trailer for Sonic the Hedgehog in 2019. The film offered a . . . unique take . . . on the titular character’s design. Instead of the stylistic, spikey ...
By Dennis Hammer
März 06, 2025
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Accessibility
Achieving ADA Title II website accessibility: A comprehensive guideThe American with Disabilities Act (ADA) Title II prohibits discrimination based on disability in all services, programs, and activities provided by state and local governments. Because websites fall ...
By Siteimprove
Feb. 26, 2025
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Accessibility
Mastering EAA implementation strategies: A guide to EU Accessibility legislationImagine a world where everyone can easily use the internet, no matter their abilities. That's the goal of the European Accessibility Act (EAA). Think of it as a key step towards a fairer digital world...
By Tobias Christian Jensen
Feb. 25, 2025
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Accessibility
Understanding WCAG: A guide to accessibility in digital designIf you’re new to digital accessibility, you’re not alone if you’re overwhelmed by the acronyms, or by the expectations and regulations. There’s a lot to learn, and standards are constantly changing. C...
By Siteimprove
Feb. 17, 2025
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Brand Consistency
The hidden costs of off-brand content: Why consistency is the new imperativeWhen you think of branding as a promise you make to your customers and prospects, it’s easy to see how it goes beyond the aesthetics of logos and color schemes. At every touch point, your audience is ...
By Allison McPhail
Feb. 12, 2025
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Brand Consistency
No more playing brand copAre you a content manager tired of constantly chasing your team to stay on brand? Do you dream of a world where brand consistency isn't a struggle but a seamless part of your workflow? Then you need t...
By Stephen Jeske
Feb. 11, 2025
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Product
Accessibility Code CheckerToday we’re launching the Accessibility Code Checker, designed to enable development teams to integrate accessibility testing directly into their coding workflows. This innovative tool enhances effici...
By Siteimprove
Feb. 06, 2025
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SEO
Enhancing SEO through web accessibilityIt's no secret that search engine optimization (SEO) is important. But did you know that improving accessibility for users with disabilities can significantly boost your SEO performance? This guide ex...
By Stephen Jeske
Feb. 05, 2025
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Accessibility
The European Accessibility Act (EAA): Ready or not, here it comesThe purpose of the EAA When it comes to your website, digital accessibility is a must-have: Not only is it mandated from a legal perspective, but it’s the right thing to do if you want your business ...
By The Siteimprove Team
Jan. 30, 2025
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Web Accessibility
What digital marketers need to know about accessibilityDigital marketing teams are often measured on traffic, conversions, lead generation, open-rates, click-through rates, and engagement. They aren’t often measured on whether or not their activities are ...
By Siteimprove
Jan. 30, 2025