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Marketing Analytics
How to navigate the maze: Unpack the costs of complexity in digital marketingMarketers are facing a tidal wave of complexity. From navigating the intricacies of AI-driven search to understanding the increasingly non-linear customer journey, the challenges are multifaceted and ...
By Stephen Jeske
Mai 30, 2025
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Product
We’re excited to introduce the new Compliance tab in the Accessibility module, starting with dedicated support for the European Accessibility Act (EAA) and Americans with Disabilities Act Title II (AD...
By Siteimprove Editorial Team
Mai 29, 2025
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Web Accessibility
EAA & WCAG 2.1 for WebOps: A guide to compliance and performanceThe European Accessibility Act (EAA) sets clear rules to make sure websites, apps, and digital services work for everyone, including people with different abilities and disabilities. If you run a webs...
By Dennis Hammer
Mai 29, 2025
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Content Governance
How to master integrated and consistent email campaignsDespite its age, email remains the channel of choice for brands to connect with their audiences. Unlike social media or messaging channels, it gives brands direct, personal access to their existing an...
By Matthew Savener
Mai 28, 2025
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Web Accessibility
EAA vs. WCAG: A practical guide for digital marketersWhat good is a beautiful website if millions of people can’t use it? That’s the question at the heart of digital accessibility. It’s not just a design challenge but an important part of delivering a d...
By Dennis Hammer
Mai 27, 2025
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Content Governance
How to stop email marketing errors before you hit sendEvery email campaign carries information risk. One misplaced data field, broken link, or accessibility issue can expose sensitive information and trigger compliance penalties. Yet, your marketing team...
By Saphia Lanier
Mai 20, 2025
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Web Accessibility
The European Accessibility Act for ecommerce: A technical guide to compliance and implementationYour ecommerce site isn't accessible to people with disabilities? The EU has noticed and they're not sending a polite email about it. The European Accessibility Act (EAA) mandates clear requirements: ...
By Saphia Lanier
Mai 19, 2025
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Web Accessibility
Navigating the Future: The Evolution of the European Accessibility ActWebsites should work for everyone. Not just some people. Everyone. That's what the European Accessibility Act (EAA) demands: digital spaces that work for all users, including the 100+ million European...
By Saphia Lanier
Mai 16, 2025
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Web Accessibility
Web accessibility compliance: A guide to the EAA and ADAYour website just failed an accessibility audit. The legal team is sending panicked emails. And somewhere, a user with disabilities can't complete a purchase on your site. Welcome to the high-stakes w...
By Saphia Lanier
Mai 15, 2025
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Product
Marketers can finally bridge paid and organic strategiesGenerative AI, decreasing space on SERPs for organic links, limited content real estate, and increasing budget scrutiny have upended what it takes to win visibility. According to Gartner, organic traf...
By Renat Balandin
Mai 13, 2025
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Content Governance
Email governance: The blueprint for consistent and compliant campaignsYou just sent an email campaign to thousands (or hundreds of thousands) of subscribers. And then you notice a mistake. Panic! It’s too late to claw the message back. Now you have to agonize over wheth...
By Dennis Hammer
Mai 07, 2025
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Web Accessibility
WCAG & you: What marketers need to knowIf you struggle to understand the differences between the European Accessibility Act (EAA), the Americans with Disabilities Act (ADA), and the Accessible Canada Act (ACA) and how each of them relates ...
By Lane Baumeister
Apr. 30, 2025