Showing 1–12 of 425 articles
Web Accessibility
Manual accessibility testing is a person evaluating a website with a keyboard, assistive technologies and their own judgment. Automated accessibility testing is software checking pages against rules i...
Content Marketing
Attribution in healthcare is broken — privacy rules, data silos, and offline journeys make your numbers easy to question. This guide shows how to build a HIPAA-safe, unified measurement framework that defends budgets, aligns stakeholders, and proves marketing’s impact on patient and revenue outcomes.
Search Engine Optimization
Most SEO pitches to the C-suite fail for the same reason: they’re about SEO. Executive buy-in for SEO means a decision-maker agrees to fund search as a business program, with people, budget and develo...
Web Accessibility
An accessibility statement is a public page that tells people how accessible your website or app is: which standard you test against, how far you meet it, what is known not to work, and how to report ...
Web Accessibility
The European Accessibility Act (EAA) is Directive (EU) 2019/882. It sets common accessibility requirements for a defined list of products and services, and it has applied since June 28, 2025, to cover...
Marketing Analytics
How enterprise teams keep attribution and journey insight without third-party cookies.
Web Accessibility
WCAG compliance means your digital content conforms to the version and level of the Web Content Accessibility Guidelines that a law, contract or internal policy points to, most often WCAG 2.1 or 2.2 L...
Product
Accessibility teams know how this goes. The scan finishes and the issues list is long. Then the real work starts: finding who owns the page, filing the ticket, waiting for the fix, and checking that i...
Marketing Analytics
Two analytics platforms tracking the same site will almost never report the same number of visits, sessions or pageviews. So, do traffic metrics vary between different analytics providers? Yes, routin...
Content Governance
ROT (content that is Redundant, Obsolete, or Trivial) isn’t just digital clutter — it can ruin user experience and erode trust in your government agency.
Web Accessibility
What a government website has to meet depends on who runs it. A federal agency answers to Section 508, the 21st Century IDEA and the Office of Management and Budget (OMB) guidance that implements it. ...
Web Accessibility
The 21st Century Integrated Digital Experience Act (21st Century IDEA, or the IDEA Act) sets the baseline every public-facing federal website and digital service is expected to meet: accessible, consi...
