1973
year in which Cuisinart was founded
CASE STUDY
Turning up the heat on digital governance
Cuisinart needed a tool that would give them complete control over fixing site issues without creating more work or disrupting the team’s workflow, and Siteimprove was known to ensure both accessible and seamless functionality from a single source. Win, win.
13K
web pages within the company’s domain
$27M
acquisition value in 1989
The problem
Long regarded as the gold standard in kitchen accessories, Cuisinart found that there was a disconnect between the quality of their products and the quality of their website. Myriad website issues damaged the customer experience and hurt their otherwise shining brand.
Cuisinart first partnered with Optimizely, a leading digital experience and ecommerce platform, to redesign the site. But even after that ambitious project, Cuisinart’s digital team couldn’t ensure that the site was fully accessible to every user. Issues like broken links and misspellings cropped up again and again.
As they searched for a solution that could automatically identify and make fixes across their massive site, one name came up repeatedly: Siteimprove, which integrates with Optimizely. By pairing the two solutions, Cuisinart could use Siteimprove features within its CMS to optimize its digital assets, prioritize and delegate tasks, and check and fix content both before and after publication.
The ability to get immediate insights has helped us improve our workflows and decrease time spent on fixing issues by more than 50%. The best part is that we can already see a positive impact on our revenue.
Mary Rodgers
Director of Marketing Communications
The solve
When Cuisinart began its partnership with Siteimprove, the company faced 45 major website issues. Eight months later, that figure was cut down to nine, thanks to Siteimprove. "We made a ton of progress," Rogers said. "As soon as we solved our link-breaking challenges, we were above benchmark."
What was previously impossible became easy and even stress-free: Cuisinart’s digital team could surface and correct site errors quickly, and the company’s site accessibility scores quickly moved above benchmark. The team could then focus on building new parts of their site, like landing pages and branded gift guides, knowing that each one adhered to accessibility best practices.
The results
50%
less time spent fixing issues
80%
fewer accessibility breaches
45
major website issues corrected
