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Accessibility
Why “POUR” websites aren’t complete without respectAccessibility professionals are known for making the greatest (worst?) dad joke of all time: “A good website is a POUR website.” That’s to say a good website is one that conforms to the Web Content Ac...
By Corbb O’Connor
Jun 21, 2022
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SEO
Search at scale: New ways to revolutionize your SEODue to the sheer size of enterprise organizations, it's not uncommon for things to fall through the cracks. In the wild world of SEO, it's our job at Siteimprove to ensure your website never does. I...
By Ava Cramp
Jun 20, 2022
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Content Experience
Your audience deserves better content: Here's how marketing leaders can deliverIf you haven’t noticed, online audiences don’t waste any time deciding whether your content is relevant to them or not. One study found that people visiting a web page only stay on the page for an ave...
By Jessica Navarro
Jun 07, 2022
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SEO
Survey says: Digital marketing in higher education is lagging behindThe trials of 2020 and 2021 were eye-opening for digital marketers in higher education. The pandemic not only increased reliance on digital channels and made online education essential, it made a gene...
By Monica Valente, Digital Marketing Strategist
May 17, 2022
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Accessibility
Why CSUN AT taught us that in accessibility, perspective is everythingEven after years of working in accessibility, my Siteimprove colleagues and I were blown away by the Annual Assistive Technology Conference (CSUN AT) held by California State University at Northridge....
By Beth Kwakenat, Accessibility Analyst
May 10, 2022
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Accessibility
Accessibility and inclusivity: Two pillars of brand integrityThere are plenty of compelling reasons to be scrupulous about website accessibility, namely that it’s a legal requirement and it’s the right thing to do to ensure fairness and inclusivity. Beyond le...
By Jessica Navarro
Apr 11, 2022
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Accessibility
How web accessibility really pays offThe numbers are in. If accessibility is not a part of your digital strategy, you are missing out on a significant opportunity for growth, revenue, and a chance to strengthen your brand image in a valu...
By Jessica Navarro
Apr 08, 2022
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Press
Our integrated approach pays off with leadership recognition by G2Digital leaders know that G2 is incredibly influential for discovering the best enterprise solutions – the ones that don’t just execute a process, but help teams reimagine how work is performed more e...
By Scott Nash
Mar 29, 2022
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Ads
How can I increase my Google Quality Score?Whether you’re a PPC pro or brand new to Google Ads, Quality Score can be a major obstacle in achieving cost efficient ad campaigns. Like most things Google Ads, it can be tricky to figure Quality Sco...
By Kyra Kuik
Mar 22, 2022
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Press
CEO’s Perspective: What Siteimprove’s $100M ARR says about the future of digitalYou might’ve seen the news that Siteimprove announced today that we reached $100M in annual recurring revenue (ARR) in Q4 2021. We couldn’t be more excited about this incredible milestone, yet at the ...
By Shane Paladin
Mar 17, 2022