Digital marketing

When a marketing team speaks my language, it's much easier for me to get my head around what they need and how that fits into the big picture. My language — at least my primary one — is increasing rev...

While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...

Ads

Marketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...

Accessibility

From updated guidelines to new annual reporting requirements, the web accessibility landscape is ever-evolving. We’re here to help your team embrace the recent changes and bolster your Section 508 pro...

A lot happened in the year 1999. Some of us might remember it as the year Apple released the first iBook in all its clamshell glory, or when we could still Ask Jeeves, “the world's first internet butl...

Marketing Performance

Even data pros get overwhelmed sometimes. For example, did you know up to 80% of a marketing professional’s time is spent digging through data and interpreting results? That’s a lot of time pouring ov...

Marketers in Progress

Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...

Marketing Performance

We’re in an age of digital disruption. One where data is no longer just a buzzword: it’s essential to keep up.    To stay relevant and stand out from the growing crowd, you need to make strong, reliab...

Marketers in Progress

You’re probably going to be sick of the word ‘ad’ by the end of this blog post. But stick with me.  So, ads. Depending on who you ask, they’re either the easiest or hardest part of a content marketer’...

As marketers, most of us are familiar with cookies – at least on the surface. While we might not get all the technical ins-and-outs, we have a pretty clear idea of what they are: tiny packets of infor...