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SEO
Core Web Vitals: everything your higher education institution should know.Today students, and even their parents, are using Google Search to navigate the education decision journey. Nine out of 10 enrolled students used the Internet (and it’s safe to assume Google Search) t...
By Siteimprove
Nov 18, 2021
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Web Accessibility
Core Web Vitals and digital inclusionEnsuring that all your website visitors, regardless of factors like poor internet connection or accessibility requirements, can enjoy your content with as few barriers as possible is known as digital ...
By Diane Kulseth
Nov 18, 2021
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SEO
Convincing your boss that SEO is worth the investmentDownload video transcript. As a digital marketer, you know the business impact of SEO. But sometimes leadership is hesitant to invest in a channel that won’t yield immediate returns. In this vide...
By Layla Hussain
Nov 18, 2021
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Web Analytics
Comparing Siteimprove Analytics data to data from other analytics tools doesn’t always make sense - here's whyOne of the most common questions that we receive from our customers is about why the numbers they see in their Google Analytics (GA) account (or other third-party analytics providers) don’t always mat...
By Søren Laumand
Nov 18, 2021
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Web Accessibility
Top 10 most common accessibility issuesNo one builds a website with the intention of excluding people with disabilities, however, if you are not building with accessibility as a priority, then your website could very well be blocking a sig...
By Jessica Navarro
Nov 18, 2021
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SEO
SEO content writing-get a free templateIn the spirit of full transparency, we’ve written this blog with no secrets. We optimized every aspect for search engines so that we drive more traffic to our website. SEO content writing (1) makes a ...
By Siteimprove
Nov 18, 2021
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Ads
Do your SEO and paid search strategies work together?One of the biggest mistakes that companies make with their digital marketing efforts is siloing their activities so various campaigns, channels, and strategies operate as singular entities rather than...
By Georgia James
Nov 18, 2021
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Ads
Learn when to use search ads vs. display adsWhile organic optimization is still incredibly important to generating new business, now more than ever, paid advertising is key for businesses wanting to create more interest and sales. In 2019, digi...
By Kyra Kuik
Nov 18, 2021
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Digital accessibility in CA: What we can learn from AB 434
July 1st, 2019. What’s so significant about that date you wonder? July 1st is significant in two ways: It’s only a few days away from a major national holiday. It’s the deadline for every state agenc...
By Siteimprove
Nov 18, 2021
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Web Accessibility
Your guide to meet customer expectations | SiteimproveCustomer service remains paramount for retailers and manufacturers but its definition has shifted drastically over the last year. Today that customer service is determined less by helpful staffers and...
By Christopher Schafer
Nov 18, 2021