Performance

As a producer and consumer of web content, you certainly know that page speed is important. But do you know how important?   Firstly, it’s good to know that nearly half of web users, 47%, say they exp...

Website Management

Download video transcript. Customer experience is about your customer's entire journey interacting with your business – which often starts with someone landing on your website. There are a few th...

Web Governance

ROT—or content files that are Redundant, Obsolete, and Trivial (ROT)—may sound a bit silly, but they can damage your website’s user experience and your government organization’s reputation. Because yo...

Digital Certainty

At this point it might sound cliché, but 2020 has been a year of completely new and unprecedented experiences. The most significant have, of course, been those we’ve all experienced personally. Many o...

Employee Testimonials

At Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face situations, learning how to be more inclusive should never stop. Being curious abou...

Web Analytics

Download video transcript. As marketers, we have access to more data than ever before. So how can you sort through it all to find the most important metrics for your business? In this video, Sara...

Digital Certainty

Financial services have long been delivered through the physical branch. It was a way to meet the client, get to know them, and present information about products and services. Branches evolved to off...

Web Accessibility

This blog has been updated for accuracy and freshness. When 27 percent of Canadians over the age of 15 have a disability, it’s critical to be aware of how those 8 million people face barriers every da...

Ads

When you started running Google Ads, what goals did you set? More than likely, you wanted to bring in more leads, drive awareness, or simply increase engagement on your website. But setting up ads to ...

SEO

Each year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th...