Web Accessibility

There are 135 million people in the EU who have a disability—and that number will only grow as the population ages. To address the rights of those people as outlined by the UN Convention of Rights ...

SEO

For any business, a positive digital user experience is indisputably the most effective, sustainable way to drive customer engagement – and profit. How visitors experience your website critically infl...

Search Engine Marketing

 If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m...

Search Engine Marketing

We’re thrilled to announce that we’ve grown our platform! We recently released two new products: Siteimprove Ads and Siteimprove Performance, which are part of our Digital Marketing Solution. Sitei...

Performance

In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Go...

Digital Certainty

There’s been more and more talk about a “cookieless” future for digital marketers, as Google announced it plans to phase out third party cookies in Chrome (Chrome accounts for about two-thirds of all ...

Website Management

The future of reporting for enterprise is here. The current marketing technology (MarTech) landscape is crowded and complex, especially at the enterprise-level where high data volume is unmanageable w...

Quality Assurance

If there’s something content and communication teams are notoriously running short on, it’s time. Tedious, manual tasks frequently take away valuable resources from content planning and creation, shif...

Search Engine Marketing

On average, people perform 2.3 million Google searches per second. On almost every Search Engine Results Page (SERP), users will see an ad. These ads can be extremely effective because they appear whe...

Web Accessibility

The EU Directive on the Accessibility of Public Sector Websites, also known as the Web Accessibility Directive (WAD) or Directive 2016/2102, requires all public sector organizations in EU member state...

SEO

It’s common for companies of all sizes to rely on SEO agencies to stay on top of their search game, particularly as AI is causing seismic shifts in just about everything connected to search. It often ...

Quality Assurance

Quality Assurance (QA) is one of Siteimprove’s most enduringly popular tools. So, we were surprised to discover that some of our customers aren’t using Siteimprove QA to its full potential. If you ...