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Web Governance
Three simple reasons you should consolidate your MarTech stackWith over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained ...
By Kyra Kuik
Nov 26, 2021
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Web Analytics
How to read heatmapsAre heatmaps part of your analytics strategy? These powerful analytics tools are missed by many digital marketers. Those who do utilize them, however, gain invaluable user traffic insights to guide th...
By Christopher Schafer
Nov 25, 2021
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Web Governance
Website optimization | SiteimproveYour website is what you make it, but today’s successful websites deliver on rising customer expectations. Failing to meet these demands puts achieving your goals at risk. So how do you optimize your ...
By Rose Helland
Nov 25, 2021
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Web Accessibility
Working towards accessibility complianceDownload video transcript. As accessibility laws continue to evolve, it’s important to be able to track and report on compliance across your sites while also benchmarking your results against ind...
By Jennifer Chadwick
Nov 25, 2021
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SEO
Why your organization should use an all-in-one SEO toolWhile some businesses continue to completely outsource their search engine optimization (SEO) strategy to agencies, more than half (54%) of marketers now manage their search efforts wholly in-house.Bu...
By Georgia James
Nov 25, 2021
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SEO
Why you must focus on SEO in 2021Download video transcript. What's in store for SEO in 2021 and beyond? In this video, hear from Brendan Pigott, Director of Sales at Siteimprove Canada. He shares his thoughts on the top trends a...
By Brendan Pigott
Nov 25, 2021
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SEO
Prepare your website for Core Web Vitals with SiteimproveIn a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Googl...
By Georgia James
Nov 25, 2021
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SEO
How to get executive-level buy-in for SEOConvincing senior management that SEO is one of the most critical elements of a holistic digital marketing strategy that increases organic website traffic – and revenue – can be an uphill struggle. ...
By Conny á Reynatrøð
Nov 25, 2021
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Web Accessibility
How to navigate the challenges of color and web accessibilityIt probably comes as no surprise that color, branding, and visual elements can be quite challenging when it comes to website accessibility. It doesn’t mean it’s impossible to have a beautiful, colorfu...
By SiteImprove
Nov 25, 2021
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Web Accessibility
How to prepare your public sector website for the EU Web Accessibility Directive deadlineOn December 22, 2016, an EU-wide directive came into effect that standardized website accessibility in the public sector to ensure equal web access to information and services for everyone. This direc...
By Jessica Navarro
Nov 25, 2021