Download the descriptive transcript here We’re very excited to share that as of today, Siteimprove has a new brand. This new brand launch is a result of a company-wide reflection process and time spe...

Quality Assurance

Quality Assurance (QA) is one of Siteimprove’s most enduringly popular tools. So, we were surprised to discover that some of our customers aren’t using Siteimprove QA to its full potential. If you ...

Web Accessibility

Digital marketing teams are often measured on traffic, conversions, lead generation, open-rates, click-through rates, and engagement. But they aren’t often measured on whether or not their activities ...

Web Accessibility

Digital teams are made up of people with diverse skills, including user experience (UX) designers, visual designers, developers, content creators, quality assurance testers, and project managers. S...

Web Governance

Have you ever clicked onto a website and discovered that the prices, products, or timetables are from last year? Or tried to download a file on the move, and ended up with a serious dent to your data ...

Web Analytics

One of the most common questions that we receive from our customers is about why the numbers they see in their Google Analytics (GA) account (or other third-party analytics providers) don’t always mat...

Ads

The marketing technology (MarTech) market has grown significantly over the past few years and shows no sign of slowing, increasing to a record 8,000 services in 2020. In fact, Gartner found that in...

Web Governance

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained ...

Web Governance

Think about the websites you use most often in your personal life: Amazon, Netflix, Twitter, YouTube, etc. All of these sites are easy to navigate and suggest more content, products, or accounts to fo...

Web Governance

ROT—or content files that are Redundant, Obsolete, and Trivial (ROT)—may sound a bit silly, but they can damage your website’s user experience and your government organization’s reputation. Because yo...