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Web Accessibility
Impact of Australian diversity on digital audiences and access onlineAustralia is a diverse mix of cultures and backgrounds, impacting the changing needs of our digital audiences and the way they access information and services online. Having a readable and accessible ...
By Siteimprove
Nov 23, 2021
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SEO
How to organize your website for SEO success in 2021With marketing budgets being cut because of the coronavirus pandemic and an uptick in consumers shifting to online purchases, SEO – a cost-effective, long-term results method of getting your message, ...
By Georgia James
Nov 23, 2021
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SEO
Why universities need both an SEO and PPC strategyEach year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th...
By Kyra Kuik
Nov 23, 2021
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Performance
Getting ready for the Google page experience updateThere has been a tremendous amount of research about how page experience impacts user behavior. Users want webpages to load quickly, be mobile friendly, and intuitive. Beyond that, page experience can...
By Olga Safonova, Viktor Petersson
Nov 23, 2021
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Ads
Siteimprove Integrations: get more out of your dataThe marketing technology (MarTech) market has grown significantly over the past few years and shows no sign of slowing, increasing to a record 8,000 services in 2020. In fact, Gartner found that in...
By Georgia James
Nov 23, 2021
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SEO
How digital user experience impacts your bottom lineDownload video transcript. User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself o...
By Jennifer Doyle
Nov 23, 2021
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SEO
How coronavirus is changing online search behavior and why you need to focus on SEO nowWe’re currently witnessing unprecedented changes in business and day-to-day life. Offline events and conferences are cancelled, employees across the world are adapting to working remotely, and organiz...
By SiteImprove
Nov 23, 2021
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SEO
SEO guide to optimizing videoAdding a video to your landing page increases your conversion rate by 86%. In a digital environment, every B2B marketer should be using video, and every video should be search engine optimized. To ran...
By Siteimprove
Nov 23, 2021
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SEO
SEO for Australian councils: What you should knowIf you’re amongst the 500+ local councils in Australia, your website is likely a key communication channel. You’ll use it to provide timely updates about local events, share details on ongoing governm...
By Siteimprove
Nov 23, 2021
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SEO
SEO for Australian aged care facilities: Getting it rightThe world is facing an ageing population. Australia is no different. Australian Institute of Health and Welfare expects people over 65 to make up 22% of Australia’s population by 2056. (Up from 15% in...
By Siteimprove
Nov 23, 2021