Brand Consistency

Your brand identity is leaking. Right now. It's seeping through the cracks of your decentralized teams and that third-party agency that "totally gets your vision." It's inconsistent visuals and messag...

Brand Consistency

Fans were outraged when Paramount released their trailer for Sonic the Hedgehog in 2019. The film offered a . . . unique take . . . on the titular character’s design. Instead of the stylistic, spikey ...

Web Accessibility

The American with Disabilities Act (ADA) Title II prohibits discrimination based on disability in all services, programs, and activities provided by state and local governments. Because websites fall ...

Web Accessibility

If you’re new to digital accessibility, you’re not alone if you’re overwhelmed by the acronyms, or by the expectations and regulations. There’s a lot to learn, and standards are constantly changing. C...

When you think of branding as a promise you make to your customers and prospects, it’s easy to see how it goes beyond the aesthetics of logos and color schemes. At every touch point, your audience is ...

Brand Consistency

Are you a content manager tired of constantly chasing your team to stay on brand? Do you dream of a world where brand consistency isn't a struggle but a seamless part of your workflow? Then you need t...

Product

Today we’re launching the Accessibility Code Checker, designed to enable development teams to integrate accessibility testing directly into their coding workflows. This innovative tool enhances effici...

SEO

It's no secret that search engine optimization (SEO) is important. But did you know that improving accessibility for users with disabilities can significantly boost your SEO performance? This guide ex...

Web Accessibility

The purpose of the EAA When it comes to your website, digital accessibility is a must-have: Not only is it mandated from a legal perspective, but it’s the right thing to do if you want your business ...

Web Accessibility

Digital marketing teams are often measured on traffic, conversions, lead generation, open-rates, click-through rates, and engagement. They aren’t often measured on whether or not their activities are ...

Web Accessibility

By now, you're likely acquainted with the European Accessibility Act (EAA), which was first adopted in 2019. Organizations throughout Europe have worked diligently to adopt its provisions.    An im...

Web Accessibility

Introduction to WCAG The World Wide Web Consortium (W3C) is the principal international standards organization for the World Wide Web. Renowned for its commitment to ensuring the long-term growth of ...