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Data Privacy
The balance between data privacy and personalized marketingHow we view data and our data privacy has dramatically evolved in the last few years. The EU’s GDPR gives us unprecedented rights over our personal data and the type of data companies can collect and ...
By Kyra Kuik
Nov 25, 2021
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Data Privacy
How can you win customer trust and be more competitive?A recent report conducted by Siteimprove and IDG found that one quarter of respondents cannot confirm that their websites are GDPR compliant, more than a year after the regulation came into effect. Wh...
By Kyra Kuik
Nov 25, 2021
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Web Analytics
Three obstacles to data-driven marketing and how to overcome themWhat is data-driven marketing? Data-driven marketing is the act of aggregating all your available data, interpreting it, and applying it to your marketing campaigns to capture customers and grow your ...
By Georgia James
Nov 24, 2021
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SEO
Website performance myth – Why you should improve your mobile speed, but not just for better SEO rankingsEver since Google announced it started to use mobile speed as a ranking factor, website performance is at the very top of most technical SEO checklists. As it is Google’s policy not to announce or con...
By Siteimprove
Nov 24, 2021
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Web Accessibility
Web Accessibility laws in Australia & New ZealandWeb Accessibility Laws in Australia and New Zealand It’s 2024. Web accessibility is no longer just an afterthought - it’s a must, both from a legal and business perspective. By making your website ...
By Polina Komendantova
Nov 24, 2021
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Web Accessibility
Don’t think of accessibility as a one-off projectWhen it comes to championing and implementing digital inclusion, one of the most common – and biggest – mistakes made by organizations is approaching it as a quick-fix project with a set start and end...
By Georgia James
Nov 24, 2021
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Web Accessibility
Web accessibility with next generation Siteimprove AccessibilityCreate accessible digital experiences with the new and improved Siteimprove Accessibility module. Current Siteimprove users can now get a free upgrade to the most robust and reliable product in the in...
By Jessica Navarro
Nov 24, 2021
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Web Governance
The ultimate government website checklistGovernment services around the globe are in the middle of a digital transformation that requires modern, accessible websites. With many government agencies already working towards meeting legislative ...
By Kyra Kuik
Nov 24, 2021
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Web Accessibility
Introducing the accessibility world mapOver a billion people, approximately 15% of the world’s population, have some form of a disability that makes accessing the web difficult – especially when it’s not designed to be accessible! Inaccess...
By Siteimprove
Nov 24, 2021
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Web Analytics
The three pillars of effective campaign trackingDownload video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective w...
By Matthew Bebenek
Nov 24, 2021