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Web Governance Essentials.

Check out our go-to resources for tips, tricks, web governance best practices and actionable advice to take your website to the next level. Enjoy!

    • Live Webinar: Why ‘Click Here’ is Such a Bad Thing

      Thursday, December 3, 2015 at 12pm CDT

      When you come to a fork in the road, take it.
      – Yogi Berra

      Just like the quote above, giving poor directions will usually lead visitors down a confusing path. When it comes to directing visitors on your website, one of the most persistent accessibility issues is the dreaded “Click Here” or “Read More” – link known as Link Purpose (In Context). In fact, telling users to “Click Here” can often result in less clicks for assistive technology users. 

      So how does this happen? Why are “Click Here” and “Read More” such a problem? Join us as Senior Digital Accessibility Consultant Kevin Rydberg explains the basics of the Link Purpose principle, as well as how to eliminate bad directions and add better user experience for all visitors to your website.

      Note: Live Captioning is available. 

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      On-Demand Webinar: Website Redesign Done Right – The First Time

      Redesigning your website can be a daunting proposition. It is a huge investment in time and money and something that you will live with for years to come. While there is a tremendous amount of work involved, the reward is a new site that will engage your audience and meet your business objectives – if done correctly.

      A properly executed website redesign project first begins with understanding when and why to redesign your site. Answering both the “when” and “why” of redesign offers the perfect opportunity to examine your web strategy’s role within your overall organizational strategy, and how to incorporate both to build a sustainable site. This webinar will walk you through the entire web redesign process, from research and planning to launch and post-launch analysis.

      Secondly, redesign requires understanding and differentiating user goals vs. business goals. We will discuss user-centered design as well as how to involve users in all phases of the redesign process, including how iterative testing throughout the project will save time and resources.

      Whether you are redesigning your website in-house or working with an agency, Mark Greenfield provides you with a redesign framework that will streamline the process and position your new site for success. 

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      On-Demand Webinar: WAI-ARIA – A Beginner’s Guide

      Lately we’ve been receiving lots of questions about WAI-ARIA, or ARIA, so this On-Demand webinar will cover a few of the basics of using (or not using) ARIA on your web pages.

      ARIA specifically helps websites and web applications become more accessible for people using assistive technologies. By further defining things like roles and states, assistive devices can better determine the element. This in turn allows the user a better understanding of relationships between elements, the state of an element, and how to interact with it.

      Listen to Kevin Rydberg as he explains the basics of WAI-ARIA and when you should or should not use it. We’ll go over a few examples and show how WAI-ARIA will affect all users.

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    • Policy Icon

      On-Demand Webinar: Strategy, Policies and Standards: Build a Foundation for Digital Success

      Learning more about the fundamentals of strategy, policies, and standards, including the differences between policies and standards, will give you an understanding of how these frameworks are not constraining boxes, but lanes that can guide you toward the right path to digital success.

      Listen to Matt Herzberger as he talks about how strategy, policies, and standards can have an empowering relationship to drive your digital goals and how to leverage them as a tool to gain buy in and drive strategy.

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    • Healthcare Icon - Bandage

      On-Demand Webinar: Improving the Patient Experience (PX) through Content

      Healthcare organizations are transforming in so many ways — financially, technologically and through a focus on wellness. Websites have proven they have limitations as business tools. So how does the healthcare organization of tomorrow — who is being asked to do more with less — maximize the web as a patient education, attraction and retention tool?

      Listen to Ahava Leibtag as she explains the basics of content, how to think through the patient experience both online and off and how to think about the Seven Types of Content Model to maximize your creation and management of content.

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      On-Demand Webinar: Crying Wolf – The Section 508 Refresh

      Your accessibility consultant has been warning you for months – even years. Just wait; it’s coming. Is this a case of crying wolf, or will the Section 508 refresh ever happen? Well good people, it’s going to happen eventually, and when it does, will you be ready?

      In this on-demand webinar, we’re going to discuss what it will mean for you and your team once the requirements are finally updated. Spoiler alert: you may be more prepared than you think!


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      On-Demand Webinar: 50 Shades of Gray. Is it accessible or not?

      Google “degrees of disability.” Go ahead; google it. I’ll wait. 112 million results? That’s a lot, isn’t it? From government agencies to higher education institutions, everyone has their own guide to help them determine levels of disability. What does this tell us? That it’s pretty challenging to determine or define a disability. What does this have to do with Web accessibility? When it comes to the WCAG 2.0 Guidelines, pretty much everything.

      In this on-demand webinar, we’re going to take a look at why it’s so difficult to meet WCAG accessibility guidelines. There are certain guidelines that are pass/fail—black and white. But so many of the guidelines require a judgment call—gray areas. After all, they are called guidelines, aren’t they?


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      Including People With Disabilities in Your User Testing

      We’ve talked in the past about having people with disabilities test your webpages. Many of you are interested in doing this, but have asked, “How do I get started?” It doesn’t need to be a complex process, as there are some great resources available if you know where to look, but there are a few different aspects of the process that you will need to consider.

      In this on-demand webinar, we provide some ideas on how to implement a plan for including people with disabilities in your user testing.

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      3 Necessary Activities & Skills for Effective Web Analytics

      It is hard to get an effective web analytics program off the ground, and even harder without a proper understanding of what you need. In this on-demand webinar Steve Hennigs, Vice President of Customer Success at Siteimprove, explores and identifies the three main activities and three required skills your team needs to ensure you move away from just looking at reports and move towards understanding how to improve your website.

      By the end of this webinar, you will have a better grasp on what you need to invest in and how to allocate your resources to effectively analyze your organization’s digital presence.

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      Web Accessibility Can Boost Your SEO

      In case having a website that’s accessible to all users wasn’t enough incentive on its own, here’s another reason- it will help boost your SEO rankings. On the surface it may not seem like the two are connected, but behind the subtle scenes of your website’s code, proper accessibility practices are providing a major boost to your SEO.

      In this on-demand webinar we take a look at not only how web accessibility best practices impact human users and assistive devices, but how it also impacts search engines.

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      Web Accessible Multimedia

      Making this content more accessible for your users is a simple process, so long as you consider web accessibility guidelines while adding this kind of content to your site.

      In this on- demand web accessibility webinar, we discuss how to ensure that your multimedia content is web accessible to people with disabilities, by discussing how to meet WCAG guidelines, and then give you a few ways to begin improving your website’s multimedia delivery.

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    • Online Governance For Government

      Repairing the “rusty bucket”. Online governance for government online.

      Experience shows that after lots of heady initial enthusiasm and conspicuous spending, many government websites are abandoned and left to suffer a long decline. Thankfully, that is starting to change. A new recognition of the need to spend wisely is creating a more mature approach to Web Governance. The result was a new body with the authority to lead all online development and set the rules by which things must be done. 

      In this on-demand webinar, we examine how successful this new approach to Web Governance has been and identify some key lessons you can apply to your own operations.

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      The Foundations of a Website Redesign

      A website redesign isn’t simply a chance to give your website a fresh look. It also gives you an opportunity to reorganize the way your site is structured and how your content is presented in order to support your business objectives. In this 30 minute webinar, we will recap how to prepare for a website redesign, learn how to set the foundation, and frame the website.

      You’ll walk away from this on-demand webinar with a solid understanding on how to outline and organize your site structure and how to map out primary, secondary, and tertiary content for your website redesign.

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    • A Look at Assistive Technology for Web Accessibility

      Assistive technologies are tools and methods used to make web information available to people with and without disabilities. With the leaps and bounds in technology the last few years, you may not be aware of all of the different kinds of assistive technology that is available.

      In this webinar, we’ll go beyond the screen reader—we’ll take a look at some different tech that you may not be aware of, or that has made significant changes to the way web pages are interpreted.


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      Cognitive Disabilities & Web Accessibility

      While sight and hearing disabilities are the most talked-about when it comes to web accessibility, cognitive disabilities actually represent the largest number of computer users with disabilities by a substantial margin.

      In this webinar, we explain some of the different cognitive disabilities from a web developer’s perspective, and then give you a few tips on how to not only meet WCAG standards, but to improve the experience for ALL your users, including those that may have some form of cognitive disability.

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      Why Semantic Markup Matters For Web Accessibility

      HTML was originally designed to deliver documents with a structure that represented the importance and order of information. The creators of HTML were actually scientists who wanted a way to share technical documents. They didn’t really care about the visual look of the document as viewed on a screen—it just needed to correctly convey the information.

      Semantics and accessibility are a part of HTML by design. Still, they are not useful unless used appropriately. Understanding how to write semantic code properly means knowing how that code works, and how users and machines will read it. 

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      Web Accessibility & Our Aging Population

      We’ve mentioned in previous webinars that approximately 20% of our population is living with some form of disability—of varying severity. That statistic, it seems, may be on the rise as medical and technological advances have led to a prolonged life expectancy for a generation that actually remembers what life was like before the Internet. With age comes the potential for impairments or disabilities that make it difficult to manage our day-to-day activities. One of those activities involves our interaction with the Internet and the devices we use to access it. 

      In this on-demand web accessibility webinar, we talk about the importance of accessible coding practices that affect our older population.

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    • Roles & Responsibilities On a Web Team

      People are the most important part of any system of Web Governance. Yet, roles and responsibilities on many digital teams have not kept pace with changes in online activity. This has often led to dangerous gaps in operations, as well tension among staff over “who does what”.

      In this webinar we’ll explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.

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    • Making Data Tables Accessible For Your Website

      We can all agree that using an HTML table for page layout is wrong. That said, there are some appropriate uses for tables on websites. The problem is now to understand the proper way to make a table accessible.

      Tables are not to be feared or avoided! With some careful planning and a better understanding of the different table elements and attributes, you too may add usable data tables to your web pages. In this webinar, we’re going to show you how to work with tables on your webpages.

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    • Website Content Consistency- Why It’s Important and How to Sustain It

      Websites have grown in both size and importance to organizations no matter the industry. At the same time peoples’ expectations for a consistent experience are high and regulations on the web are better defined. How can organizations keep up?

      In this webinar we explore- the challenges organizations face, the impact inconsistent content can have and review steps you can take in order to avoid hurting your credibility and negatively impacting your bottom line.

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    • A Look at Assistive Technology for Web Accessibility

      Assistive technologies are tools and methods used to make web information available to people with and without disabilities. With the leaps and bounds in technology the last few years, you may not be aware of all of the different kinds of assistive technology that is available.

      In this webinar, we’ll go beyond the screen reader—we’ll take a look at some different tech that you may not be aware of, or that has made significant changes to the way web pages are interpreted.


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    • Two Approaches to Better Web Governance in Your University

      In this 45 min webinar, you’ll learn about a new “Framework of Web Governance”. This framework can improve your online management in 3 crucial ways and is particularly suitable for large, complex organizations like universities.

      Ultimately, this framework will give you the confidence you need to design a better system of management and lead to enhanced decisions in such critical areas as staffing, technology, budgeting & more.

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    • Introduction to Web Accessibility

      Does your website meet web accessibility standards? Do you know the steps to take to start making your website compliant today? Do you know about North America’s different web accessibility standards? If you answered NO to any of the questions above this webinar is a must.

      This 30 minute recorded webinar will introduce you to web accessibility, and give you action items you can take with you today to start making your website accessible.

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    • How to Create Accessible PDFs in InDesign

      Ensuring that the documents available on your website are accessible for everyone is important for every organization. Unfortunately, the process of actually making your documents accessible to everyone isn’t common knowledge. This guide will teach you how to create accessible PDFs using Adobe InDesign.

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    • Why Making PDF Accessible Documents is Important

      Making your PDF documents accessible is important so that all users are able to access your information—no matter its format. Not only is making your content accessible a best practice, some companies are also required to maintain accessibility and follow standards from Section 508 of the Rehabilitation Act as amended in 1998.

      This 30 minute recorded webinar you will learn: Why and how to define an accessible document, when to use vs. not use PDF files, alternatives for PDF content and where to start when creating PDF documents.

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    • How to Prepare for a Website Redesign

      Redesigning a website goes much deeper than just the way it looks. Unfortunately, most marketing and web design folks will use this opportunity to focus entirely on the visual design of their website, overlooking the fundamental first step of preparation.

      This 30-minute recorded webinar will help you plan, prep, and über organize for a successful website redesign before you start your design process.

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    • Content Governance in 5 Easy Steps

      Governance of web content can make headaches and anxiety galore for web masters trying to keep the peace. What are some practical and specific tips you can use to keep your team on the same page and calling your institution by the same name?

      In this 45 min webinar, Ahava Leibtag, author of The Digital Crown: Winning at Content on the Web, walks through 5 steps you can use instead of painkillers to whip your content into a cohesive, consistent and polished winner.

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    • Ask Us Anything

      We get a lot of great questions about how to get the most out of our tools, web governance best practices, creating engaging content, and more. It didn’t take long to realize that many of you had the same questions, so we decided to lock our resident experts in a room together and make them available to answer your burning questions.

      In this Ask Us Anything recording we cover a variety of topics including: 

      • How to increase content lifecycles
      • Are HTML emails web accessible?
      • How to create Siteimprove reports via sections- ie. arts-edu
      • Tips on how to find the right SEO consultant
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    • Guide: 8 Must-Have Policies for Protecting your Website

      Protect your organization’s reputation by keeping style and content standards consistent across each page of your website. From branding to media monitoring, these eight must-have web policies will equip your team to address editorial and content consistency issues head-on.

    • eBook: 17 Killers of Your SEO Efforts – and How to Fix Them

      It’s easy to get lost in the constantly evolving world of SEO, and it’s even harder to know where to start. Take the first step to a competitive SEO strategy by fixing these top 17 SEO violations today.

    • Fortune 1000 Website Study

      Website Study: The State of Fortune 1000 Websites

      Siteimprove used their Web Governance suite to collect information from the websites of 86 companies listed on the S&P Top 100. The results are summarized in this study. The remaining 14 companies were not included in this study as their website contained code that prevented our tool from analyzing their site without permission.

      This study provides benchmarking for your Fortune 1000’s website quality standards.

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      Website Study: The State of Canadian Legal Websites

      Siteimprove used their Web Governance suite to collect information from the websites of 53 of Canada’s most prominent law firms. The results are summarized in this study. The study has been broken down into 34 Small and Mid-Sized firms, and 29 Large firms.

      This study provides benchmarking for your legal service’s website quality standards.

    • eBook: Web Analytics Where to Begin

      People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information. Web analytics provide you with a better understanding of how visitors are finding your website, how they interact with it, and how effectively your website is contributing to your business goals.

      Download this complimentary web analytics eBook and gain a better understanding of what web analytics are and how you can use them to achieve your business goals.

    • eBook: The Must-Have Web Accessibility Handbook

      Web Accessibility is about allowing people with and without disabilities to have access to the information they want and need from your website. With reports of 1 in 5 people claiming some sort of disability, 20% of the population is just too large of a group to ignore.

      Download this complimentary web accessibility handbook by Siteimprove and learn everything you need to know to make your website accessible.

    • Guide: How to Create Accessible PDFs

      A Step-by-Step Guide on How to Create Accessible PDFs. Ensuring that the documents available on your website are accessible for everyone is important for every organization. Unfortunately, the process of actually making your documents accessible to everyone isn’t common knowledge. This guide will teach you how to create accessible PDFs using Microsoft Word and Adobe InDesign.

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    • Guide: Siteimprove During a Website Redesign

      Siteimprove can help ensure your redesign stays on track. Let’s face it: the majority of website redesign projects are unmitigated disasters, plagued with scope creep, delays, departmental demands, and internal politics. But with proper tools and training, you can significantly lessen the strain of your next redesign.

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    • eBook: Preparing for a Website Redesign

      Make sure your next website redesign begins on solid footing. Your website is the most important marketing tool you have, and you need it to look its best. This eBook will help you ask the right questions and check your blind spots while preparing for a website redesign.

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    • Guide: 8 Deadly Web Analytics Sins

      With budgets continuing to tighten, and workloads increasing, web analytics has become a must-have in every professional marketer’s toolbox. However, for many it is still difficult to distinguish between reliable data and valid data. The difference is essentially the way in which the analytics data is set up and subsequently interpreted. These eight sins show how data that looks reliable may not be valid.

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    • Website Study: Law Firms

      Your website is the prospective client’s first stop when evaluating attorneys, and usability errors like broken links and misspellings destroy credibility. When looking for meticulous and timely legal support, who wouldn’t have a difficult time overlooking a 404 error when signing up for a client alert, or finding the word “Technolgy” under your list of practices? Download this free website study for law firms (AM Law 100 largest websites) and see how your website stacks up.

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    • Website Study: Local Government

      When searching for resources like city maps, community calendars, and voting information, broken links prevent them from accessing the content they need, and misspellings prevent them from utilizing your search functions effectively. This study provides benchmarking for local government website quality standards.

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    • Guide: From Project to Process: Operational Thinking for Website Success

      When web teams define their work as a series of projects, the live site is often ignored as other projects become a priority. This approach is flawed because very little, if any, consideration is given to the ongoing maintenance and quality of the site post-launch.

      This web guide explores why it is important to think about the website as a process rather than a project to ensure quality and continuous improvement over time.

    • Greater Baltimore Medical Center- Case Study Picture

      Case Study: Greater Baltimore Medical Center

      A brief explanation of how Greater Baltimore Medical Center uses Siteimprove to improve patient education with web governance in their organization.

      What are some of their website challenges? Ensuring that all of their content is accurate and timely is the biggest challenge.

    • Case Study: University of Ontario Institute of Technology

      A brief explanation of how University of Ontario Institute of Technology uses Siteimprove.

      What are some of their website challenges? AODA (Accessibility for Ontarians with Disabilities Act) compliance in Ontario is mandatory as per government legislation.  Sites needed to be WCAG Level A compliant by January 1st, 2014, and Siteimprove was the best tool that they found for monitoring multiple sites and alerting their team to where the problems were with actionable reports.

    • Charles Sturt University Case Study Image

      Case Study: Charles Sturt University

      This case study gives a brief explanation of how Charles Sturt University, located in Australia, uses Siteimprove to maximise the efficiency of small web teams.

      What are some of their website challenges? With a very large website and a distributed model of governance, it is very challenging for them to maintain a high-quality user experience and a web presence that is consistently focused on clear business goals.

    • Case Study: Deakin University

      A brief explanation of how Deakin University uses Siteimprove to manage web content between 200+ active content contributors across 4 campuses.

      What are some of their website challenges? The sheer size of their university and the number of authors make it difficult to monitor every piece of new content.

    • Wollongong-AU Case Study Image

      Case Study: University of Wollongong

      A brief explanation of how the University of Wollongong uses Siteimprove to overcome issues commonly faced by university web teams.

      What are some of their website challenges? User management. The diverse array of people across the site has made it difficult to get coherence, because the people who are assigned the responsibilities may have no experience in website development.

    • D'Youville Case Study Image

      Case Study: D’Youville College

      A brief explanation of how D’Youville College uses Siteimprove to overcome issues commonly faced by small college web teams.

      What are some of their website challenges?  Their largest problem has been one that many other institutions face: Lack of human resources that makes consistent use of any tool for website maintenance challenging. Download now to see how Siteimprove fixed this!

    • City of St Louis Park Case Study Image

      Case Study: City of St. Louis Park

      A brief explanation of how the City of St. Louis Park used Siteimprove to overcome issues commonly faced by government web teams.

      What are some of their website challenges? Managing numerous content contributors, and even though they have a spell checker in their CMS, somehow the errors still get published, and the site ends up with misspellings because of human error.

    • Siteimprove Web Governance Suite

      Maintaining the quality and integrity of your website’s content is a breeze with Siteimprove Web Governance Suite. Save time, money and energy by having your tools in one simple interface.

    • Module Overview: Quality Assurance

      Module Overview: Siteimprove Quality Assurance

      Siteimprove Quality Assurance module provides powerful reporting and project management tools to keep your website running smoothly without overloading your to-do list.

    • Product Sheet: Accessibility

      Module Overview: Siteimprove Accessibility

      Siteimprove Web Governance Suite takes the guesswork and confusion out of making your website accessible to users with disabilities with the Accessibility module. With the Accessibility module you won’t just fix accessibility issues, you’ll understand them. This info sheet highlights Siteimprove’s functionality as it relates to U.S.-mandated Web Accessibility Section 508 guidelines. Siteimprove also checks for WCAG 2.0 guidelines (the more stringent standards that Section 508 is based on)

    • Module Overview: Analytics

      Module Overview: Siteimprove Analytics

      Siteimprove Web Analytics module is designed for the everyman, not just the guru. The simple, helpful interface makes it so easy to track your website traffic you’ll actually do it.

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      Module Overview: Siteimprove Analytics Feedback

      Siteimprove’s Analytics Feedback is a useful tool for you and your visitors. Visitors can provide direct feedback by leaving reviews or comments and you can implement their ideas to immediately improve your website. Feedback also captures a visitor’s browser type and screen resolution to give insight on what your visitors are using.

    • Thumbnail image of the Siteimprove Info sheet on SEO

      Module Overview: Siteimprove SEO

      Siteimprove SEO’s module helps make every contributor on your web team Search Engine Optimization (SEO) savvy with this brief overview of features and benefits.

    • Module Overview: Response

      Module Overview: Siteimprove Response

      Enjoy peace of mind knowing that your website’s up time and response time are constantly monitored, with SMS and email alerts ensuring you’re the first to know if anything goes wrong with Siteimprove Response module.

    • The Importance of Web Governance for Financial Institutions

      Every year, more customers are converting to online banking. In 2013, 74% of all US households reported paying their bills online*. Broken links to online applications, banking logins, and bill pay options present frustrating roadblocks.

      With the help of an integrated web governance tool, you can identify concerns with your website’s quality assurance, web accessibility, SEO, analytics, and performance in order to protect your brand standards and reputation.

    • Benefits of Siteimprove

      Siteimprove provides a hosted software suite designed for the marketing professional to save time and assist in improving your overall web presence. This document highlights the primary benefits of each module.