Siteimprove Blog: Web Governance

The 'Governance' Component of Content Strategy Success

, May 14, 2013

According to Google CEO, Eric Schmidt, every two days now we create as much content as we did from the dawn of civilization up until 2003. While this mind numbing figure may scare off those considering how to govern content, the last installment in our content strategy series will show how with a clear plan, and the assistance of some clever tools, navigating this mammoth task doesn't need to take you a millennium.

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The Dollars and Cents of Web Governance

, March 22, 2013

One of the biggest reasons we hear people say they don’t have a solid web governance strategy is because they lack the time and money required to implement it. What they often don’t realize is that time and money are exactly what a web governance strategy saves. In this post, we’ll be presenting a few examples from several other industries who have already spent the time and money to discover the savings offered by web governance.

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Web Analytics Web Governance

, March 22, 2013

As defined in our previous blog post on Web Governance, among other things, about clarifying and distribute ownership and responsibility of the tasks involved in an organization's web presence. This applies of course also when it comes to web analytics, which in 2012 should be a fully integrated part of all organizations overall web strategy.

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Tell users about your cookies

, March 22, 2013

Online privacy is a global hot-button, with lawmakers pressuring organizations to more tightly regulate the information they gather from visitors. The European Union recently enacted legislation dubbed the "cookie directive" has organizations scrambling to make their websites compliant. Many organizations in the US may not realize that they need to comply with these rules if they intend to operate a website in the EU. For those of you who don't run multiple sites, these simple tips may give you a head start preparing for future US legislation.

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Map your current web governance

, March 22, 2013

Many organizations talk about Web Governance, but what is it – and why should you care? Simply put, Web Governance is a general term for the system of policies and guidelines you use for making decisions about your organization’s web presence. This system may be ill-defined and poorly organized, but it’s important to realize that you already have Web Governance. Thus, it makes sense to start working with Web Governance by mapping your organization’s current state of Web Governance.

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