Siteimprove Blog: Web Governance
In honor of President’s Day, my husband and I took our three children to the American Museum of History, a branch of the Smithsonian in Washington, D.C. While we were putting our coats in lockers, I saw something that surprised me:
Read the blog post Why Content Governance Drives Engagement
Website redesign projects are all the rage in marketing today. According to recent studies, the vast majority of marketing departments have either just undergone a website redesign, or are just about to.
However, many marketers can’t give an empirical reason for their redesign. They know their current website is “underperforming,” and that’s about it. Without clearly and empirically determining how and why your website is underperforming, a redesign is little more than a really expensive and stressful shot in the dark.
Read the blog post 3 Tips for Preparing for a Website Redesign
Stop me if you’ve heard this one: You’re the website manager, and you’re held responsible for the quality of your web content - but you have content contributors from other departments over whom you hold no real power. That means you’re held accountable for the quality of their work, but have no way to make them actually do it. If they decide not to fix issues that come up, it reflects poorly on you.
Fortunately, there are ways to manage this situation! Since you don’t have administrative influence over these team members, you’ll have to rely on relational influence – which is better anyway.
Read the blog post How to Win Friends and Influence Your Web Team
Issues with your website can be absolutely devastating. Despite any of the marketing momentum or client base that you've built up, you may find your traffic ranking and following drastically tanking due to website errors. Lag, bad links, a lack of accessibility and even outdated content can quickly damage a website's SEO and lose the faith of its readership. Luckily, there are some ways you can avoid these issues before they even become a problem.
Read the blog post 6 Ways to Catch Website Issues Before They're a Problem
“I don’t have time to quality assure my site. I’m already swamped with too many other things, and that’ll just have to wait until life settles down a bit.” Sound familiar? Time management is a daily struggle for most website managers, and all too often they deal with pressing deadlines by turning a blind eye to the quality of their website content. Unsurprisingly, this usually doesn't go well. Here are three good reasons why you actually need to keep your site the cleanest when you’re buried under a heavy workload:
Read the blog post How Maintaining Your Website Saves Time and Headache
Siteimprove, the leading provider of Web Governance tools, has relocated their Minneapolis office due to rapid growth in 2013.
Read the blog post Siteimprove Announces US Relocation
Every web team is strapped for time, but most have no idea how much time they waste doing things manually when automated options are readily available. Here are four ways you’re wasting time maintaining your organization’s website.
Read the blog post 4 Website Tasks You Should Outsource to Robots
Website redesigns tend to be treated as a magic cure for a poor web presence by many digital marketers today. Unfortunately for them, separating fact from fiction can be a sobering wake up call. Here are the top 4 myths surrounding website redesign projects today:
Read the blog post Santa Isn't Real: 4 Common Website Redesign Myths
If an issue on your organization’s website doesn't fall under your area of responsibility, then it’s not your problem, right? Not so fast. Being part of a successful web team means ensuring the entire site is cohesive and error free. That means setting aside the mindset of “not my area, not my fault” and working with your teammates. Because guess what? A problem you pretend not to notice might just land in your lap later on. Here’s why you should care about mistakes in someone else’s jurisdiction.
Read the blog post 5 Reasons You Should Care About Website Errors You're Not Responsible For
Last Wednesday, November 6th, 2013, Siteimprove was honored to be able to compete in the annual J.Boye conference ‘Web Idol’ competition. Held in Aarhus, Denmark, the conference is a series of international events that aim to bring web practitioners together in an informative environment that fosters relationships and encourages knowledge sharing.
Read the blog post Siteimprove Wins J. Boye Web Idol of the Year Award!
On November 1, Siteimprove will introduce its new refreshed logo. As with all brands, occasionally you need to review your brand and design, to make sure it is keeping up with times and the goals of the company. As part of a larger redesign of Siteimprove’s design profile, the logo is a natural place to start, which will serve as the cornerstone of the rest of the design update.
Read the blog post Siteimprove's Logo Refresh Process
Today, 1 October 2013, SaaS company Siteimprove celebrate 10 years of success since first opening in 2003. Having started from humble entrepreneurship roots, Siteimprove has grown exponentially to become a truly successful global company with more than 80 employees, with offices in five countries and customers in 11 countries.
Read the blog post Celebrating 10 Years of Siteimprove Success
Siteimprove is proud to announce that they will again be sponsoring the Pinnacle Awards at the National Association of Government Webmasters (NAGW) conference, held from September 24-27 in Louisville, Kentucky.
Read the blog post Siteimprove Sponsors Annual NAGW Pinnacle Awards
Following on from last week’s blog about the essential elements every marketing plan needs, we’ll be going through the final four sections that should be included. For a refresh on the first four marketing plan must haves check out last week’s blog.
Read the blog post Marketing Plan Must Haves – Part 2
Creating a marketing plan is a must do for every company but it can seem daunting, especially if you don’t know what needs to be included. In this two-part blog, we will be introducing you to the eight things every good marketing plan needs to have, regardless of company size and industry. This week we start with the first four sections.
Read the blog post 8 Marketing Plan Must Haves - Part 1
MINNEAPOLIS, Minnesota – September 11, 2013 – Siteimprove, Inc. the world’s leading providers of web governance solutions have today announced a new partnership with creative agency One North Interactive LLC (One North) who serve the strategic, creative and technological needs of leading law firms.
Read the blog post Siteimprove Partners with One North Interactive
One sure-fire way to ensure the professionalism of your company’s design is to create a style guide. Not only will it help you maintain control of what’s going on, track when it’s not being followed, but it will also help you to ensure that designs, messages and branding aren’t degraded. As an added bonus it also forces you to decide what your style is, which makes for a much more cohesive design. In this post we’ll be providing you with a list of things that every killer style guide must include.
Read the blog post 10 Ingredients of a Killer Style Guide
As smartphone sales continue to overtake the trusty old PC and mobile internet usage grows now is the time to get serious about your mobile platform. With these five simple steps below you’ll quickly be on your way to creating or improving your mobile user experience.
Read the blog post 5 Ways to Make Your Mobile Website Not Suck
Learning basic keyboard shortcuts can save you time browsing, which adds up quickly. Check out this infographic with nine quick tips for navigating the web sans mouse.
Read the blog post Saving Time Online: 9 Browser Shortcuts
Despite the web having been around for over two decades design mistakes are still increasingly prevalent. Below we list five simple, but common, mistakes to avoid when designing a website.
Read the blog post Five Common Web Design Mistakes to Avoid
Written by Hilary Marsh
Psychologist Abraham Maslow developed a theory of human motivation that he called the hierarchy of needs. As explained in the Economist, “Needs in the lower categories have to be satisfied before needs in the higher ones can act as motivators. Thus a violinist who is starving cannot be motivated to play Mozart, and a shop worker without a lunch break is less productive in the afternoon than one who has had a break.”
Read the blog post The Hierarchy of Content Needs: A New Model for Creating and Assessing Content
While most of us would probably prefer to use our summer time enjoying the weather, it can be the ideal opportunity to give our websites ...
Read the blog post Give your website a summer spring-cleaning
When speaking about web governance (diagnosis, compliance and maintenance) of website quality assurance and accessibility, the common response is, our Content Management System (CMS) has a solution for this. However, this is the common misunderstanding.
Read the blog post Six Common Misunderstandings About Your CMS
Last week the lovely Kelsey and Dave from our US office were lucky enough to attend the 2013 CONFAB Minneapolis conference. With so much packed into three days (and apparently some great food) they were kind enough to attend a plethora of talks, and take notes for those who were unable to attend. Below you’ll find five round-ups from some of the main Content Gurus were presented throughout the event – Enjoy!
Read the blog post CONFAB 2013 Minneapolis Roundup
Many people (ourselves included) are excitedly gearing up for the 2013 CONFAB Minneapolis Conference kicking off today. A great event that spans three days, this year’s conference is completely sold out - but it doesn’t mean those of you who don’t have tickets need to miss out.
Read the blog post Get Ready for CONFAB Minneapolis 2013
According to Google CEO, Eric Schmidt, every two days now we create as much content as we did from the dawn of civilization up until 2003. While this mind numbing figure may scare off those considering how to govern content, the last installment in our content strategy series will show how with a clear plan, and the assistance of some clever tools, navigating this mammoth task doesn't need to take you a millennium.
Read the blog post The 'Governance' Component of Content Strategy Success
Having your content published was once difficult, yet with the emergence of the new media age entry requirements have almost all but disappeared. Instead, the internet has made it possible for almost everyone to share their content, but this isn’t without risks.
Read the blog post The 'Publication' Component of Content Strategy Success
Previously we introduced the concept of ‘content strategy,’ and explained the three essential components that constitute its lifecycle – creation, publication, and governance. In this blog, will delve deeper into how Siteimprove can assist you during the first component: ‘creation.’
Read the blog post The 'Creation' Component of Content Strategy Success
Creating effective website content can be an arduous task, especially when so many factors must be considered: varying role capacities, internal politics, customer expectations etc. However, following a structured strategy can make creating focused content a piece of cake!
Read the blog post The three components of Content Strategy success
We all enjoy having a good laugh at spelling mistakes, but the real challenge for those responsible for websites is ensuring that the last laugh isn’t at your expense.
Read the blog post Ensuring the last laugh isn't at your expense
It may be one thing to write blog posts about Web Governance, but using it in your day-to-day work is a completely different ball game. In this blog post I’ll show how we’ve tried to apply Web Governance at Siteimprove, and hopefully you’ll learn from our challenges.
Read the blog post Applying Web Governance
Most large organizations have a design manual to ensure a certain degree of consistency in the design of what is produced and sent out by the company. Unfortunately, it is usually only the graphics and marketing departments that are aware of the existence of such a design manual and use it.
Read the blog post Are you actually using your Design Manual?
One of the biggest reasons we hear people say they don’t have a solid web governance strategy is because they lack the time and money required to implement it. What they often don’t realize is that time and money are exactly what a web governance strategy saves. In this post, we’ll be presenting a few examples from several other industries who have already spent the time and money to discover the savings offered by web governance.
Read the blog post The Dollars and Cents of Web Governance
Where would an employee go with questions to how a specific task is done on your website?
Read the blog post Web Governance Policies and Procedures
Who is in control of your internal search? If you want your search to work well you should include it in your web governance.
Read the blog post Use Web Governance to Secure a Strong Foundation for Your Search
As defined in our previous blog post on Web Governance, among other things, about clarifying and distribute ownership and responsibility of the tasks involved in an organization's web presence. This applies of course also when it comes to web analytics, which in 2012 should be a fully integrated part of all organizations overall web strategy.
Read the blog post Web Analytics Web Governance
Do all employees in your organization know what their role is, and what is expected of them? Do employees know who to ask questions outside their own work area? Do you know what every employee in your web team does?
Read the blog post Roles and responsibilities in Web Governance
It's official: we're fun.
Read the blog post Awards
Many organizations talk about Web Governance, but what is it – and why should you care? Simply put, Web Governance is a general term for the system of policies and guidelines you use for making decisions about your organization’s web presence. This system may be ill-defined and poorly organized, but it’s important to realize that you already have Web Governance. Thus, it makes sense to start working with Web Governance by mapping your organization’s current state of Web Governance.
Read the blog post Map your current web governance
Online privacy is a global hot-button, with lawmakers pressuring organizations to more tightly regulate the information they gather from visitors. The European Union recently enacted legislation dubbed the "cookie directive" has organizations scrambling to make their websites compliant. Many organizations in the US may not realize that they need to comply with these rules if they intend to operate a website in the EU. For those of you who don't run multiple sites, these simple tips may give you a head start preparing for future US legislation.
Read the blog post Tell users about your cookies
And what does it mean for you?
Read the blog post What is Web Governance?