According to Google CEO, Eric Schmidt, every two days now we create as much content as we did from the dawn of civilization up until 2003. While this mind numbing figure may scare off those considering how to govern content, the last installment in our content strategy series will show how with a clear plan, and the assistance of some clever tools, navigating this mammoth task doesn't need to take you a millennium.
Siteimprove Blog: Web Governance
Having your content published was once difficult, yet with the emergence of the new media age entry requirements have almost all but disappeared. Instead, the internet has made it possible for almost everyone to share their content, but this isn’t without risks.
Previously we introduced the concept of ‘content strategy,’ and explained the three essential components that constitute its lifecycle – creation, publication, and governance. In this blog, will delve deeper into how Siteimprove can assist you during the first component: ‘creation.’
Creating effective website content can be an arduous task, especially when so many factors must be considered: varying role capacities, internal politics, customer expectations etc. However, following a structured strategy can make creating focused content a piece of cake!
It may be one thing to write blog posts about Web Governance, but using it in your day-to-day work is a completely different ball game. In this blog post I’ll show how we’ve tried to apply Web Governance at Siteimprove, and hopefully you’ll learn from our challenges.
We all enjoy having a good laugh at spelling mistakes, but the real challenge for those responsible for websites is ensuring that the last laugh isn’t at your expense.
Most large organizations have a design manual to ensure a certain degree of consistency in the design of what is produced and sent out by the company. Unfortunately, it is usually only the graphics and marketing departments that are aware of the existence of such a design manual and use it.
One of the biggest reasons we hear people say they don’t have a solid web governance strategy is because they lack the time and money required to implement it. What they often don’t realize is that time and money are exactly what a web governance strategy saves. In this post, we’ll be presenting a few examples from several other industries who have already spent the time and money to discover the savings offered by web governance.
Who is in control of your internal search? If you want your search to work well you should include it in your web governance.
Where would an employee go with questions to how a specific task is done on your website?
As defined in our previous blog post on Web Governance, among other things, about clarifying and distribute ownership and responsibility of the tasks involved in an organization's web presence. This applies of course also when it comes to web analytics, which in 2012 should be a fully integrated part of all organizations overall web strategy.
Do all employees in your organization know what their role is, and what is expected of them? Do employees know who to ask questions outside their own work area? Do you know what every employee in your web team does?
It's official: we're fun.
Online privacy is a global hot-button, with lawmakers pressuring organizations to more tightly regulate the information they gather from visitors. The European Union recently enacted legislation dubbed the "cookie directive" has organizations scrambling to make their websites compliant. Many organizations in the US may not realize that they need to comply with these rules if they intend to operate a website in the EU. For those of you who don't run multiple sites, these simple tips may give you a head start preparing for future US legislation.
Many organizations talk about Web Governance, but what is it – and why should you care? Simply put, Web Governance is a general term for the system of policies and guidelines you use for making decisions about your organization’s web presence. This system may be ill-defined and poorly organized, but it’s important to realize that you already have Web Governance. Thus, it makes sense to start working with Web Governance by mapping your organization’s current state of Web Governance.
And what does it mean for you?