In this post, you'll find a brief walkthrough of how to begin using the basic features of an analytics program. We will be using Siteimprove Analytics as our example, however the suggestions made should carry over to any program.
Siteimprove Blog: Web Analytics
As defined in our previous blog post on Web Governance, among other things, about clarifying and distribute ownership and responsibility of the tasks involved in an organization's web presence. This applies of course also when it comes to web analytics, which in 2012 should be a fully integrated part of all organizations overall web strategy.
Like an athlete at the Olympics, your website should be fit and free from injury. This way you can achieve the best performance and value from your website every day.
Are you re-designing or having a new website? Get a good start by getting inspiration from your analytics data. Besides thinking about SEO and Accessibility, as our last two posts were about, it’s also a good idea to consider web analytics when you have to develop a new website or make a major redesign of your existing one.
By taking a quick glance at mobile web statistics, we can see an obvious increase in mobile phone users. Every indication points to this trend only continuing to grow. According to an analysis by Morgan Stanley, it is estimated that the number of Internet users who access the Internet through mobile units will exceed the number of users who access the Internet from traditional computers in 2014. The analysis is from 2010 and whether the results will prove true in 2014 is hard to say, but larger and better screens on smart phones, more powerful processors and flat-rate data subscriptions have an influence on the process.
In its most basic form, every web analysis system is based on quantitative data. This quantitative data contributes to general knowledge about the usage of a given website. All this information can then be broken down into numbers and graphs to be interpreted by the person responsible for the optimization of the website.
In basic terms, most web analysis systems are based on quantitative data. This quantitative data contributes to general knowledge about the usage of a given website. Everything can then be broken down into numbers and graphs to be interpreted by the person responsible for the optimization of the website.
Communicating with your users online often comes in the form of one way communication. This makes it hard for you to gain insight into what users actually think about your website. In this blog details how user feedback helps build a closer relationship with users, based on a case study of a municipal website in Denmark the Siteimprove has carried out since December 2011.
What does it mean for you?