Siteimprove Blog: Web Analytics
This past week I had the opportunity to talk to both the Tampa and Orlando City Groups of the Legal Marketing Association (LMA) Southeastern Chapter about getting value from their web analytics. As with any good analytics framework, there are some key things you can do to begin making meaningful changes to your websites based on data.
Read the blog post Identifying Key Performance Indicators and Micro Conversions on B2B Websites
Measuring the ROI of a website is incredibly important. At any time, you may be called upon to prove that the company's website is worth the investment, or even to defend your budget - and that could mean defending your salary, too. The ROI of a website isn't always as simple as presenting "expenses going out" and "profit coming in." Sometimes you may find yourself explaining your website's ROI to individuals who don't even know how to use the web let alone understand its value as a marketing tool. Before you can appropriately measure a website's ROI, upper management needs to have specific marketing, administrative and client service goals for the site in mind. Once you know exactly which metrics the website is being judged on, you can begin calculating the website's return.
Read the blog post 5 Ways to Determine Your Website's ROI
As the busy holiday season starts, taking a step back to evaluate your web analytics will greatly benefit your organization’s understanding of visitors’ interests, behaviors and most importantly their intentions. However, certain industries have marketing departments buried with work during the holidays, while others focus on more strategic marketing efforts for the upcoming year. Regardless of your organization’s speed of business, it is important to review web analytics before the winter to ensure you are reaching yearly website goals. Here are some starting point tips for reevaluating your web analytics:
Read the blog post Winter Analytics Checklist for Your Website
In 2011, Google began to hide keyword data for encrypted searches, and this only applied to users who were logged into Google. They have now announced however that this will apply to all users and as such will have a significant impact. Up until now, we have been able to provide excellent insight into what keywords our customers’ users used in search engines but in the next couple of months virtually all keyword data from Google will disappear.
Read the blog post What's up with 'not provided'?
Today, 1 October 2013, SaaS company Siteimprove celebrate 10 years of success since first opening in 2003. Having started from humble entrepreneurship roots, Siteimprove has grown exponentially to become a truly successful global company with more than 80 employees, with offices in five countries and customers in 11 countries.
Read the blog post Celebrating 10 Years of Siteimprove Success
With budgets continuing to tighten, and workloads increasing, analytics has become a must-have in every professional marketer’s toolbox. However, for many it is still difficult to distinguish between reliable data and valid data. The difference is essentially the way in which the analytics data is set up and subsequently interpreted. In the following eight points we will show how you can end up with data that looks reliable but that is unfortunately not valid by committing a few simple sins.
Read the blog post The Eight Deadly Web Analytic Sins
In this post, you'll find a brief walkthrough of how to begin using the basic features of an analytics program. We will be using Siteimprove Analytics as our example, however the suggestions made should carry over to any program.
Read the blog post Getting Started With Analytics
As defined in our previous blog post on Web Governance, among other things, about clarifying and distribute ownership and responsibility of the tasks involved in an organization's web presence. This applies of course also when it comes to web analytics, which in 2012 should be a fully integrated part of all organizations overall web strategy.
Read the blog post Web Analytics Web Governance
Like an athlete at the Olympics, your website should be fit and free from injury. This way you can achieve the best performance and value from your website every day.
Read the blog post Going for gold; developing an elite website
Are you re-designing or having a new website? Get a good start by getting inspiration from your analytics data.
Besides thinking about SEO and Accessibility, as our last two posts were about, it’s also a good idea to consider web analytics when you have to develop a new website or make a major redesign of your existing one.
Read the blog post Get inspiration from your analytics data when planning a new website
By taking a quick glance at mobile web statistics, we can see an obvious increase in mobile phone users. Every indication points to this trend only continuing to grow.
According to an analysis by Morgan Stanley, it is estimated that the number of Internet users who access the Internet through mobile units will exceed the number of users who access the Internet from traditional computers in 2014. The analysis is from 2010 and whether the results will prove true in 2014 is hard to say, but larger and better screens on smart phones, more powerful processors and flat-rate data subscriptions have an influence on the process.
Read the blog post Are you ready to manage smart-phone access on your website?
In basic terms, most web analysis systems are based on quantitative data. This quantitative data contributes to general knowledge about the usage of a given website. Everything can then be broken down into numbers and graphs to be interpreted by the person responsible for the optimization of the website.
Read the blog post Web analytics: gathering qualitative and quantitative data
Communicating with your users online often comes in the form of one way communication. This makes it hard for you to gain insight into what users actually think about your website.
In this blog details how user feedback helps build a closer relationship with users, based on a case study of a municipal website in Denmark the Siteimprove has carried out since December 2011.
Read the blog post User Feedback - Building a closer relationship with your users
What does it mean for you?
Read the blog post Why is web analytics important?