How-To’s are great. They provide answers to your customers’ questions, but they're also a great opportunity to get some relevant targeted content on your website and boost your SEO efforts. But how do you know which How-To’s to write?
Siteimprove Blog: SEO
“A website is like an island resort. It serves no purpose if no one can find it” Dr. Clinton Cimring, Trademarker of the acronym S.E.O
Did you know that guidelines and best practices for SEO and web accessibility have many overlaps, and that with a little consideration you can kill two birds with one stone? We give you our top five areas that make your website more searchable and at the same time accessible for more users.
There are a lot of similarities between Search Engine Optimization (SEO) today and the “dot-com bubble” of the 1990s: Back then people were buying websites they didn’t really understand or have a plan to use, simply because everyone else had one.
QR codes are becoming widely used, so in this blog I explore how you can turn them into your own unique design, and how to measure how much they are used by your consumers.
Like an athlete at the Olympics, your website should be fit and free from injury. This way you can achieve the best performance and value from your website every day.
Getting a new website can be like walking into a minefield in terms of search engine optimization. Worst case scenario, you could lose all your search engine rankings and will have to start from scratch. Luckily, this doesn’t have to happen - as long as you do the transition the right way.
Last week's blog post was about the need for mobile websites. And if your website isn't already mobile friendly, you're probably thinking of doing something about it. However, not all mobile websites are particularly search engine friendly, so in this blog post we will briefly present 3 options to help you make the right decisions on how to go about building your mobile website.
Google regularly updates the algorithm that calculates a page's relevance to a given search. Last year in February came the much debated panda update, which has since been updated many times, even as recently as April of this year. Having just returned from the Search Marketing Expo in London, we have lots of good ideas on how to ensure that the content on your website meets the new requirements.
Keywords are at the very heart of search engine optimization and finding the right keywords can make or break your SEO success. It is therefore very important to find the right keywords to target. It is impossible to optimize your website for all interesting keywords, so you will want to start out with the most important ones. Here, we will give you four good ideas on how to find the right keywords.
For most e-commerce websites it is relatively straight forward to put a monetary value on visitors, and therefore, it makes sense to put an effort into search engine optimization (SEO) to get more visitors. If you are running an information only website it might be a lot harder to find out how much a visit is worth.
If Google or other search engines can’t read the content on your website, they won't show your pages in the search results.