Google regularly updates the algorithm that calculates a page's relevance to a given search. Last year in February came the much debated panda update, which has since been updated many times, even as recently as April of this year. Having just returned from the Search Marketing Expo in London, we have lots of good ideas on how to ensure that the content on your website meets the new requirements.
Read the blog post On page optimization post panda: 3 tips to future-proof your website
In basic terms, most web analysis systems are based on quantitative data. This quantitative data contributes to general knowledge about the usage of a given website. Everything can then be broken down into numbers and graphs to be interpreted by the person responsible for the optimization of the website.
Read the blog post Web analytics: gathering qualitative and quantitative data
Why is it important to be able to use a webpage without using a computer mouse? How does it work when a web page text is enlarged? How does a screen reader interpret a web page? Get the answers to these questions and learn why and to whom this is important.
Read the blog post Want to understand accessibility? Participate!
Communicating with your users online often comes in the form of one way communication. This makes it hard for you to gain insight into what users actually think about your website.
In this blog details how user feedback helps build a closer relationship with users, based on a case study of a municipal website in Denmark the Siteimprove has carried out since December 2011.
Read the blog post User Feedback - Building a closer relationship with your users
Keywords are at the very heart of search engine optimization and finding the right keywords can make or break your SEO success. It is therefore very important to find the right keywords to target. It is impossible to optimize your website for all interesting keywords, so you will want to start out with the most important ones. Here, we will give you four good ideas on how to find the right keywords.
Read the blog post Four good ideas on how to find the right keywords