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Archive: March, 2013
Dive into search statistics
Search statistics are not only essential for evaluating and maintaining the search function on your website, they are also useful for many other purposes. It is a free opportunity to learn about what your users expect from your website. Do you have the information users need? Is it well organized, and is it easy to click though to the pages that are most sought after?
Tell users about your cookies
Online privacy is a global hot-button, with lawmakers pressuring organizations to more tightly regulate the information they gather from visitors. The European Union recently enacted legislation dubbed the "cookie directive" has organizations scrambling to make their websites compliant. Many organizations in the US may not realize that they need to comply with these rules if they intend to operate a website in the EU. For those of you who don't run multiple sites, these simple tips may give you a head start preparing for future US legislation.
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Map your current web governance
Many organizations talk about Web Governance, but what is it – and why should you care? Simply put, Web Governance is a general term for the system of policies and guidelines you use for making decisions about your organization’s web presence. This system may be ill-defined and poorly organized, but it’s important to realize that you already have Web Governance. Thus, it makes sense to start working with Web Governance by mapping your organization’s current state of Web Governance.
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