In honor of President’s Day, my husband and I took our three children to the American Museum of History, a branch of the Smithsonian in Washington, D.C. While we were putting our coats in lockers, I saw something that surprised me:
Read the blog post Why Content Governance Drives Engagement
This past week I had the opportunity to talk to both the Tampa and Orlando City Groups of the Legal Marketing Association (LMA) Southeastern Chapter about getting value from their web analytics. As with any good analytics framework, there are some key things you can do to begin making meaningful changes to your websites based on data.
Read the blog post Identifying Key Performance Indicators and Micro Conversions on B2B Websites
Website redesign projects are all the rage in marketing today. According to recent studies, the vast majority of marketing departments have either just undergone a website redesign, or are just about to.
However, many marketers can’t give an empirical reason for their redesign. They know their current website is “underperforming,” and that’s about it. Without clearly and empirically determining how and why your website is underperforming, a redesign is little more than a really expensive and stressful shot in the dark.
Read the blog post 3 Tips for Preparing for a Website Redesign
We get a lot of questions on web accessibility here at Siteimprove, and want to take this opportunity to answer as many of them as we can. This may be more of a review for you seasoned accessibility folks, but there’s a growing demand for this introductory information as more web professionals recognize the importance of accessibility.
Read the blog post Q&A on the Basics of Web Accessibility
Stop me if you’ve heard this one: You’re the website manager, and you’re held responsible for the quality of your web content - but you have content contributors from other departments over whom you hold no real power. That means you’re held accountable for the quality of their work, but have no way to make them actually do it. If they decide not to fix issues that come up, it reflects poorly on you.
Fortunately, there are ways to manage this situation! Since you don’t have administrative influence over these team members, you’ll have to rely on relational influence – which is better anyway.
Read the blog post How to Win Friends and Influence Your Web Team
Issues with your website can be absolutely devastating. Despite any of the marketing momentum or client base that you've built up, you may find your traffic ranking and following drastically tanking due to website errors. Lag, bad links, a lack of accessibility and even outdated content can quickly damage a website's SEO and lose the faith of its readership. Luckily, there are some ways you can avoid these issues before they even become a problem.
Read the blog post 6 Ways to Catch Website Issues Before They're a Problem
Measuring the ROI of a website is incredibly important. At any time, you may be called upon to prove that the company's website is worth the investment, or even to defend your budget - and that could mean defending your salary, too. The ROI of a website isn't always as simple as presenting "expenses going out" and "profit coming in." Sometimes you may find yourself explaining your website's ROI to individuals who don't even know how to use the web let alone understand its value as a marketing tool. Before you can appropriately measure a website's ROI, upper management needs to have specific marketing, administrative and client service goals for the site in mind. Once you know exactly which metrics the website is being judged on, you can begin calculating the website's return.
Read the blog post 5 Ways to Determine Your Website's ROI
“I don’t have time to quality assure my site. I’m already swamped with too many other things, and that’ll just have to wait until life settles down a bit.” Sound familiar? Time management is a daily struggle for most website managers, and all too often they deal with pressing deadlines by turning a blind eye to the quality of their website content. Unsurprisingly, this usually doesn't go well. Here are three good reasons why you actually need to keep your site the cleanest when you’re buried under a heavy workload:
Read the blog post How Maintaining Your Website Saves Time and Headache