Jessica O'Sullivan

Strategic Marketing & PR Manager

I started at Siteimprove in January 2013.

Education: Studied Journalism, Political Science and Strategic Public Relations

Work: As Strategic Marketing & PR Manager, I am responsible for implementing effective marketing and public relations strategies across our global markets, in order to meet and exceed business goals.

My marketing duties include performing continual market research, competitor analysis, devising new marketing strategies, sharing findings with fellow employees and contributing to the company content strategy.

My public relations duties involve maintaining and improving the company’s reputation through a number of media initiatives, on a multitude of platforms such as print or broadcast advertising, as well as through press releases distributed to the media. Additionally I handle the company’s publicity, by generating positive publicity and managing negative publicity
through a myriad of strategic methods.

Free time: In my free time, I enjoy spending time with my husband and friends, cycling and eating my way round Denmark, skyping with my family in Australia, and trying to conquer the Danish language.

Siteimprove, because:

• Friendly and social colleagues
• Exciting job task variation
• Your opinion is important and will be heard