With our keyword driven page promotion scheme, campaign pages, alert pages and other important messages can be targeted to appear first in search results.
Increasingly, website navigation via links and menus is being challenged by specific, one-word information requests using a search engine. Bearing this in mind, it is crucial that your organization is able to provide search results that meet user demands of relevance and usefulness. With SearchImprove’s page rank engineering feature, the organization is able to expose the website’s most useful and user friendly sections.
Expose your website’s strong points
One of the prominent features of SearchImprove is the ability to control which search results the user is presented with. This is in part achieved by means of a ranking system which can be modified to meet the organization’s specific needs. Also, SearchImprove offers the opportunity to expose certain sections of the website, using a page rank engineering system that reacts to specific search terms. If a user types in one of these search terms, SearchImprove will automatically return the pages selected by the organization as top results, overriding normal ranking scores.
Hereby the organization is able to offer relevant search results to the user despite low scores on the normal ranking system, or to expose user-friendly general interest sections, rather than special interest sections.
How to select active search terms
The choice of some active search terms may be obvious. These may include product names, civic services and amenities names, or similar terms where it is clear that the user should by directed towards certain sections of the website. However, users may use search terms that you do not expect, and in such cases it is important to have access to information about how users search. SearchImprove’s statistics feature is useful to uncover user search patterns, and to aid in the choice of active search terms.
User perceptions of search engines
Internet search engines are considered thorough, fair and unbiased by most users, and this has changed the way users approach the internet. Increasingly, users identify search engines as the best starting point from which to pursue their goals. This level of trust in the efficiency and integrity of search engines has a knock-on effect on local search engines: Users expect relevant results instantly. SearchImprove’s page rank engineering feature is ideal to ensure that users experience the most useful sections of the organization’s website, warranting the users’ trust in the integrity of the organization as a whole.